September 2013 PYQ Mass Comm and Journalism: Set 1

Introduction

The following is the September 2013 UGC NET–JRF Mass Communication and Journalism (Paper Code: 62) question paper along with its answer key. This is Set I of the two sets in the Paper II category. It contains fifty questions, each carrying two marks, for a total of one hundred marks. Candidates were given two and a half hours to complete the paper. The download link is provided at the end of this article.

• Click here to check-out the September 2013 Set II

Questions

1. According to Charles Pierce, sign stands for its

(A) need
(B) correction
(C) deviation
(D) object

2. When communication is studied, the number of levels of problems identified by Shannon and Weaver are

(A) two
(B) three
(C) four
(D) five

3. Ferdinand de Saussure was, in his analysis, concerned only with

(A) indices
(B) entropy
(C) associations
(D) symbols

4. Common sense assumptions are preferred to read meanings in media messages by

(A) environmentalists
(B) sociologists
(C) technologists
(D) linguists

5. Name the channel that was launched by March 14, 1945

(A) DD Saptagiri
(B) DD International
(C) DD Sports
(D) DD Bharati

6. Narrow casting has a

(A) mass audience
(B) massive audience
(C) specific audience
(D) non-geographical audience

7. The title of a newspaper is not protected by the law of

(A) trademark
(B) evidence
(C) contract
(D) copyright

8. Ownership of copyright cannot be claimed except as provided by

(A) authority
(B) popular verdicts
(C) law
(D) publication

9. Media literacy does not consist of

(A) strategies for analysing and discussing media messages
(B) heightened expectations from media
(C) respect for the power of media messages
(D) knowledge of genre conventions and the recognition of their mixing

10. The dominant model of development has in its focus

(A) basic needs
(B) elitist aims
(C) power politics
(D) collective inaction

11. The dependency theory of development is supposed to be understood in the context of

(A) the world system
(B) the continental system
(C) the regional system
(D) the local system

12. Focus group interviews need a

(A) moderator
(B) recordist
(C) stenographer
(D) projectionist

13. When we prefer the simplest method for research, it is called the principle of

(A) justice
(B) limited partiality
(C) equal representation
(D) parsimony

14. When the receiver is in little need of information, it is known as

(A) passive search
(B) passive attention
(C) active search
(D) active attention

15. Mille rate is associated with

(A) print media
(B) audio media
(C) visual media
(D) multimedia

16. The method of heavy media usage for a given period of time for advertising is known as

(A) survey method
(B) experimental method
(C) wave method
(D) exploratory method

17. The Act that governs the rights and duties of advertising agencies is

(A) Indian Penal Code
(B) Indian Contract Act
(C) Monopolies and Restrictive Trade Practices Act
(D) Young Persons (Harmful Publication) Act

18. Time angle is important in

(A) magazine copy
(B) feature stories
(C) non-news copy
(D) broadcast copy

19. Who is the pioneer of film language?

(A) E. S. Porter
(B) D. W. Shields
(C) M. P. Smith
(D) K. T. John

20. The label ‘Cinema Verite’ means

(A) type of film a documentary aims to be
(B) quality of life
(C) class of film
(D) creative interpretation of reality

21. All non-digitised media are nowadays identified as

(A) non-digital media
(B) analogue media
(C) non-interactive media
(D) textual media

22. The traditional approach of providing stability to a page while designing it was through

(A) anchoring
(B) small headlines
(C) compartmentalisation
(D) use of excessive colours

23. More white space on a printed page can be gained by reducing the number of

(A) stories
(B) columns
(C) advertisements
(D) pictures

24. When computer generated pictures or images are of a mosaic of geometrical shapes, it is called

(A) cell
(B) stop-frame animation
(C) serrated outline
(D) sketching

25. The chairman of Samachar news agency when it was formed in 1976 was

(A) Kuldip Nayyar
(B) Inder Malhotra
(C) Mohammad Yunus
(D) Shamlal

26. Assertion (A): Individuals and organisations manufacture pseudo-events for self-satisfaction.
Reason (R): Press conferences, protests and parades are fine examples of pseudo-events and media have become highly dependent on them these days.

Codes:
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

27. Assertion (A): Most television channels depend upon national advertising for their survival.
Reason (R): It is cheaper to advertise on television as it reaches specific audiences.

Codes:
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

28. Assertion (A): For many, corporate communication is a necessary evil in an era of globalisation.
Reason (R): Public relations, as a tool of advertising, will have to make exaggerated claims and distort facts for a favourable image creation.

Codes:
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

29. Assertion (A): The new technology has made the music recording industry earn huge incomes.
Reason (R): File sharing has brought in both economic and copyright issues into the domain of legal conflicts.

Codes:
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

30. Assertion (A): Newspapers publish more stories on development because readers prefer them.
Reason (R): Newspaper managements prefer political stories and therefore editors prefer them.

Codes:
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

31. Assertion (A): The new media domination over the youth has made the objective representation of events a clear possibility.
Reason (R): The news values of the traditional reporting practice have started shifting towards advocacy as the web world is a playground for individuals.

Codes:
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

32. Assertion (A): In the field of development communication, administrators and experts have not changed their strategies for long.
Reason (R): Because the role of communication in the existing system is negligible.

Codes:
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

33. Assertion (A): Adorno and Horkheimer believed that mass media were a cultural industry.
Reason (R): Since the media were producing “safe, standardised” products to suit the needs of the socialist economy.

Codes:
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

34. Assertion (A): Since languages and other systems are social products, every society will have a socially constructed grid of communication.
Reason (R): Because language is the primary means through which values and norms of society are framed, expressed and reinforced.

Codes:
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

35. Assertion (A): A group of German intellectuals belonging to the Frankfurt School believed in the elite cultural tradition of Europe vis-à-vis communication.
Reason (R): For them, the mediated mass culture of the US was corrupt and low.

Codes:
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

36. Find out the correct sequence of Maslow’s Pyramid of needs

(A) Basic psychological needs, safety and security needs, belonging and love needs, esteem needs, self-actualization needs
(B) Belonging and love needs, basic psychological needs, esteem needs, safety and security needs, self-actualization needs
(C) Self-actualization needs, basic psychological needs, safety and security needs, esteem needs, belonging and love needs
(D) Safety and security needs, self-actualization needs, basic psychological needs, belonging and love needs, esteem needs

37. Identify the proper sequence of development support communication by John L. Woods

(A) Knowledge generators, political leaders, intermediate groups, knowledge users
(B) Intermediate group, political leaders, knowledge generators, knowledge users
(C) Knowledge users, knowledge generators, political leaders, intermediate group
(D) Political leaders, intermediate group, knowledge generators, knowledge users

38. Identify correct sequence of advertising agencies in India

(A) Litas, Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay
(B) Indian Advertising Agency, Bombay, Calcutta Advertising Agency, Datara Agency, Litas
(C) Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay, Litas
(D) Calcutta Advertising Agency, Litas, Datara Agency, Indian Advertising Agency, Bombay

39. List correct sequence of earliest newspapers published in India in English.

(A) Brahminical Magazine → Hicky’s Bengal Gazette → The Harijan → The Young India
(B) The Harijan → Brahminical Magazine → The Young India → Hicky’s Bengal Gazette
(C) Hicky’s Bengal Gazette → Brahminical Magazine → The Young India → The Harijan
(D) The Young India → The Harijan → Brahminical Magazine → Hicky’s Bengal Gazette

40. Identify correct sequence of Film Personalities recipients of Dadasaheb Phalke Award.

(A) Devika Rani, Ashok Kumar, Majrooh Sultanpuri, Dilip Kumar
(B) Dilip Kumar, Majrooh Sultanpuri, Ashok Kumar, Devika Rani
(C) Ashok Kumar, Dilip Kumar, Devika Rani, Majrooh Sultanpuri
(D) Majrooh Sultanpuri, Devika Rani, Dilip Kumar, Ashok Kumar

41. Match the List-I with the List-II.

List–I (House Journal) | List–II (Company)
(a) Antarang | (i) Bank of India
(b) The Teller | (ii) Hindustan Lever Ltd.
(c) Hamara | (iii) Air India
(d) Magic Carpet | (iv) Mahanagar Telephone Nigam Ltd.

Codes:
(A) 2 4 3 1
(B) 1 3 4 2
(C) 3 1 2 4
(D) 4 1 2 3

42. Match the List-I with the List-II.

List–I | List–II
(a) Diurna | (1) Advertising
(b) Solus | (2) Journalism
(c) Communis | (3) Newspapers
(d) Couranto | (4) Communication

Codes:
(A) 4 1 2 3
(B) 1 4 3 2
(C) 2 1 4 3
(D) 3 4 1 2

43. Match the List-I with the List-II.

Codes:
(A) 2 3 4 1
(B) 3 1 2 4
(C) 4 1 2 3
(D) 1 4 2 3

44. Match the List-I with the List-II.

Codes:
(A) 4 3 1 2
(B) 3 2 4 1
(C) 3 4 2 1
(D) 3 4 1 2

45. Match the List-I with the List-II.

Codes:
(A) 2 3 4 1
(B) 3 4 2 1
(C) 4 1 3 2
(D) 1 2 4 3

Read the following passage and answer questions from 46 to 50:

Global village proponents see the world community coming closer together as a common culture is negotiated and, not incidentally as we became more economically interconnected. “We are witnessing the revolution of the empowerment of the media consumer,” argues Reuters Television Director Enrique Jara. There should be little fear that individuals cultures and national identities will disappear, because the world’s great diversity will ensure that culture-specific, special interest fare remains in demand. Modern media technology makes the delivery of this varied content not only possible but profitable. As a result of cultural exchanges, a global culture is created, piece by piece, but it grows more variegated and complex along the way. And even as geographically based identifies blur and fade, new subcultures based on shared tastes in music or literature or obscure hobbies, grow up.
The global village is here but the problem is erosion of national sovereignty. The advanced nations of the world through their multi-national corporations are expanding their control over the international flow of information. As a result, much of the world may become even more heavily dependent on the western nations and it may be predicted about the demise of native cultures. National culture is assaulted by direct satellite broadcasts and worldwide information distribution networks. There is a fear about worldwide democracy. Much of the world’s entertainment and Journalism is being provided by a handful of enormous films, with invariably pro-profit and pro-global market political positions on the central issues of our times.
There is no simple answer to the debate over protecting the integrity of local cultures. There is even disagreement over the wisdom of doing so. Media literate people should at least be aware of the debate and its issues and they may also want to consider the paradox of what Josef Joffe, editor of Germany’s Weekly ‘Die Zeit’, calls the “Soft power” of America’s exported culture. It “does not bend hearts” as cultural imperialism critics contend. Rather, “it twists minds in resentment and rage.” He points to data collected by the Pew Global Attitudes Project. When asked if they “like American music, movies and television” large percentages of citizens in England (62%), France (65%) Germany (67%) and Italy (69%) said “Yes”. But when asked if “its good that American ideas and customs are spreading,” other large percentages of people in England (33%), France (27%), Germany (24%) and Italy (43%) said “no” Like most debates over mass communication the simple answers aren’t always the correct answers.

46. What is the major characteristic of the global village?

(A) Community coming closer
(B) Having common culture
(C) Less geographical boundaries
(D) All of the above

47. What are the negative elements reflected by the global village?

(A) Threat to national sovereignty, assault on national culture, dominance of few media firms
(B) Common culture negotiated, national identities disappearing, sovereignty not at stake
(C) Control on information flow, demise of native culture, national identities intact
(D) Community comes closer, media consumers powerful, content delivery unprofitable

48. How does the global village impact cultures?

(A) People are scattered and disconnected from media
(B) Cultural exchange not possible, identities clearly fixed, MNCs expanding
(C) Individual cultures may fade, cultural exchange increases, varied content possible
(D) Western nations dominate, media controlled by many organisations, local cultures protected

49. What are the research findings in regard to American cultural products?

(A) People readily accept American ideas and customs
(B) People accept only American music, films and television
(C) People accept neither American media nor ideas
(D) People accept both American media products and ideas

50. What is the crux of the passage?

(A) Simple answers are always correct; American culture bends hearts
(B) Low percentages like American media in Europe
(C) Simple answers are not always correct; American media is liked but ideas are resisted
(D) Cultural imperialism is appreciated and Western dominance is absent

Answer Key

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• Answer Key – Click here to download!
• Click here to check-out September 2013 Set II

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