June 2014 PYQ Mass Comm and Journalism: Set 2

Introduction

The following is the June 2014 UGC NET–JRF Mass Communication and Journalism (Paper Code: 62) question paper along with its answer key. This is Set II of the two sets in the Paper II category. It contains seventy-five questions, each carrying two marks, for a total of one hundred and fifty marks. Candidates were given two and a half hours to complete the paper. The download link is provided at the end of this article.

• Click here to check-out the June 2014 Set I.

Questions

1. In communication, critical readings are

(A) Irrational
(B) Probabilistic
(C) Contradictory
(D) Cognitive

2. Semantic noise is concerned with the understandability of

(A) the medium
(B) the transmission
(C) the encoder
(D) the message

3. For Roland Barthes, myth is a system of

(A) Contrasts
(B) Morality
(C) Precepts
(D) Communication

4. ‘Rhetoric’ as the basis of better communication was emphasised by

(A) Berlo
(B) Wilbur Schramm
(C) Newcomb
(D) Aristotle

5. In mass communication, messages are

(A) Permanent
(B) Personal
(C) Interchangeable
(D) Fleeting

6. Usually a large number of people are involved in message production in

(A) Intrapersonal communication
(B) Inter-personal communication
(C) Group communication
(D) Mass communication

7. One of the objectives of semiotics in television is to identify and deconstruct

(A) National identity
(B) Reality
(C) Mythic structures
(D) Hype building

8. The arbitrary nature of the relationship between the signifier and the signified makes it

(A) Polysemic
(B) Convenient
(C) Prohibitive
(D) Purposeless

9. Structuralism is derived from the works of

(A) Octavio Paz
(B) Jurgen Habermas
(C) David Holmes
(D) Ferdinand de Saussure

10. Through the correlation function, mass media help shape

(A) Traditions
(B) Environment
(C) Public opinion
(D) Customs

11. One of the important components of selectivity theories is

(A) Culture
(B) Violence
(C) Source
(D) Feedback

12. Level C problem in Shannon and Weaver model deals with

(A) Source
(B) Message
(C) Channel
(D) Receiver

13. Journalism that promotes civic commitment and citizen participation in democratic processes is known as

(A) Advocacy journalism
(B) Public journalism
(C) Alternative journalism
(D) Counter media

14. Gerbner identifies a true information point beyond the normal elements of communication process. What is the point?

(A) Destination
(B) Event
(C) Message
(D) Context

15. The concept of stereotypes was advocated in mass media by

(A) Michel Foucault
(B) Walter Lippmann
(C) William Raymonds
(D) Robert Herman

16. Communist media philosophy believes in using the media for

(A) Entertaining the masses
(B) Planning sound objectives
(C) Elevating public tastes
(D) Counter-revolutionary methods

17. Public access broadcasting is part of

(A) Deliberative democracy
(B) Numerical democracy
(C) Mediated democracy
(D) Fragmented democracy

18. A new daily newspaper in English published by an established newspaper house with editions from Mumbai and Bengaluru is

(A) DNA
(B) Millennium Post
(C) India Post
(D) National Standard

19. Job press refers to

(A) Employment News
(B) Government Press
(C) Journalistic writing
(D) Commercial printing

20. The word ‘press’ is a _ for all newspapers

(A) Simile
(B) Hyperbole
(C) Metaphor
(D) Metonym

21. In 1875, The Statesman was founded by

(A) Rudyard Kipling
(B) John Corbett
(C) Robert Knight
(D) James Silk Buckingham

22. Two-step flow of communication argues that

(A) People are not isolates
(B) People live without communication
(C) People–mass media nexus
(D) People are not the subjects in communication

23. Forfeiture of any publication containing prohibited contents is permitted under

(A) Finance Act, 1978
(B) Criminal Procedure Code
(C) Copyright Act
(D) Press and Registration of Books Act

24. The Newspaper (Price Control) Act, 1972 was in force for

(A) Two years
(B) Three years
(C) Four years
(D) Five years

25. The newspaper that has the largest number of ombudsmen is

(A) The New York Times
(B) The Daily Express
(C) The Times of India
(D) Yomiuri Shimbun

26. Pavlov and Skinner popularised the stream of

(A) Behavioural research
(B) Diagnostic research
(C) Clinical research
(D) Analytical research

27. Focus group interviews demand the presence of a

(A) Moderator
(B) Stenographer
(C) Commentator
(D) Listener

28. Hypothesis cannot be in

(A) the nullified form
(B) the declarative form
(C) the directional form
(D) the general form

29. The organic model of development demands the beneficiaries to be

(A) Passive participants
(B) Active participants
(C) Neutral
(D) Controversial participants

30. ‘Development is a cruel choice’ is the statement made by

(A) Elihu Katz
(B) Harry Truman
(C) Denis Goulet
(D) Robert McNamara

31. The term used for the co-existence of private sector with public sector in broadcasting is

(A) Duopoly
(B) Oligopoly
(C) Monopoly
(D) Triopoly

32. According to some critics, the most potent tool of media imperialism is

(A) Newspaper
(B) Radio
(C) Magazine
(D) Television

33. The first foreign news agency to start its operations in India was

(A) Associated Press
(B) DPA
(C) Reuters
(D) TASS

34. CPM is associated with advertising in

(A) Broadcast media
(B) Print media
(C) Visual media
(D) New media

35. The push-button recording system of A.C. Nielsen is labelled

(A) Data recorder
(B) People’s meter
(C) Electronic diary
(D) Programme recordist

36. The film Citizen Kane was a fictional representation of

(A) Joseph Pulitzer
(B) William Randolph Hearst
(C) Lord Northcliffe
(D) Rupert Murdoch

37. Film noir means the subjects of

(A) Tragedy
(B) Anti-hero
(C) Crime and mystery
(D) Art and culture

38. When a photograph is edited to adjust the colour balance, it is called

(A) Colour separation
(B) Colour gradation
(C) Colour constancy
(D) Colour correction

39. PAL is a telecasting format having

(A) 30 fps, 525 lines per frame
(B) 30 fps, 625 lines per frame
(C) 25 fps, 625 lines per frame
(D) 25 fps, 525 lines per frame

40. Which microphone should be used if a message is being recorded on a footpath?

(A) Omni-directional
(B) Hyper-cardioid
(C) Cardioid
(D) Condenser

41. Which atmospheric layer deflects radio waves having frequency greater than 50 MHz?

(A) Stratosphere
(B) Mesosphere
(C) Ionosphere
(D) Troposphere

42. In camera, depth of field is independent of

(A) Focal length of the lens
(B) Aperture
(C) Camera position
(D) Shutter speed

43. The commercial business house Procter and Gamble funded the first audio-visual

(A) Documentary programmes
(B) Dramas
(C) Soap operas
(D) Musicals

44. The use of images that are not part of the intended narration is known as

(A) Diegetic insert
(B) Non-diegetic insert
(C) Jump cut
(D) Montage

45. Audience appreciation measurement is limited to

(A) Newspapers
(B) Magazines
(C) Digital appliances
(D) Electronic media

46. For U.S. journalists, the ideal basis of news reliability is

(A) Triangulation
(B) Advocacy
(C) Saleability
(D) Authority

47. Tie-backs in news reports are used to

(A) Obtain credibility to a story
(B) Find a correct attribution
(C) Be truthful and objective
(D) Refresh readers’ memory

48. Newsrooms are also subject to division of labour, a form of

(A) Cognitive assessment
(B) Non-control
(C) Generalisation
(D) Bureaucratisation

49. The rolling news format was popularised by

(A) Doordarshan
(B) BBC (TV)
(C) CNN
(D) ABC

50. According to H. J. Gans, the suitability of an event makes it

(A) Insignificant
(B) Negative
(C) Unbalancing
(D) Newsworthy

51. A sketch writer is different from a

(A) Political columnist
(B) Witty information supplier
(C) Backbencher
(D) Rare visitor to the press gallery

52. The key element of ‘minimax’ programming philosophy of electronic media is

(A) Relentless search for audience
(B) Relentless search for programmes
(C) Relentless search for funding
(D) Relentless search for multiple partnerships

53. Assertion (A): Live telecast of legislative proceedings has made contempt of legislatures irrelevant.
Reason (R): People’s representatives have selfish goals despite demands for true democracy.

(A) Both A and R are true
(B) Both are true but R is not the correct explanation
(C) A is true, R is false
(D) A is false, R is true

54. Assertion (A): Democracy in India is in peril because of mass media.
Reason (R): Regional satraps control regional media leading to dominance of regional issues.

(A) Both A and R are true
(B) Both are true but R is not the correct explanation
(C) A is true, R is false
(D) A is false, R is true

55. Assertion (A): Public opinion polls conducted by Indian media houses lack professionalism.

Reason (R): Because Indian publics have no consistent opinions nor the media houses enough resources.

Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

56. Assertion (A): News is news because it is news.

Reason (R): No one tells the audience that news is the selective version of the event that has taken place.

Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

57. Assertion (A): Educational communication in India is a saga of unlimited success.

Reason (R): The UGC funded MMRCs are functioning in several States to popularise educational programmes through audio-visual media.

Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

58. Assertion (A): The advertising industry in India has of late acquired international character.

Reason (R): The collaborative arrangements with big multinational advertising agencies have brought them a global competitive edge.

Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

59. Assertion (A): In media research, the biological and psychological characteristics of respondents change during the course of study.

Reason (R): The respondents may grow older or become tired and their responses change during a long research project.

Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

60. Assertion (A): Cross-media ownership in India is a reflection of global trend in the media industry.

Reason (R): The Indian government is unable to withstand the pressure from multinational companies to legislate against media monopoly.

Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

61. Find out the correct sequence of the following models of communication

(A) Linear model, Circular model, Two-step model, Helical model
(B) Helical model, Linear model, Two-step model, Circular model
(C) Two-step model, Circular model, Linear model, Helical model
(D) Circular model, Two-step model, Helical model, Linear model

62. Identify the correct chronological order of the following editors of India

(A) Motilal Ghosh, Frank Moraes, Nihal Singh, Vir Singhvi
(B) Vir Singhvi, Motilal Ghosh, Nihal Singh, Frank Moraes
(C) Frank Moraes, Nihal Singh, Vir Singhvi, Motilal Ghosh
(D) Nihal Singh, Vir Singhvi, Frank Moraes, Motilal Ghosh

63. Identify the correct chronological sequence of the following news agencies

(A) Associated Press, Havas, Press Trust of India, Agence France Presse
(B) Agence France Presse, Havas, Associated Press, Press Trust of India
(C) Havas, Associated Press, Agence France Presse, Press Trust of India
(D) Press Trust of India, Havas, Agence France Presse, Associated Press

64. Identify the correct sequence of the following

(A) Linotype, Monotype, Photocomposition, DTP
(B) Monotype, Linotype, DTP, Photocomposition
(C) DTP, Photocomposition, Monotype, Linotype
(D) Photocomposition, Linotype, Monotype, DTP

65. Identify the correct sequence of international organisations that came into existence

(A) IPDC – NAMPOOL – IPI – ITU
(B) NAMPOOL – IPI – ITU – IPDC
(C) ITU – IPI – NAMPOOL – IPDC
(D) IPI – ITU – NAMPOOL – IPDC

66. Match List I with List II

Codes:
(A) 1 3 2 4
(B) 2 4 3 1
(C) 3 2 1 4
(D) 3 4 2 1

67. Match List I with List II

Codes:
(A) 1 2 3 4
(B) 4 3 2 1
(C) 3 2 4 1
(D) 3 4 2 1

68. Match List I with List II

Codes:
(A) 2 3 1 4
(B) 2 4 1 3
(C) 4 1 3 2
(D) 3 2 4 1

69. Match List I with List II

Codes:
(A) 1 2 3 4
(B) 2 3 4 1
(C) 3 4 1 2
(D) 4 1 2 3

70. Match List I with List II

Codes:
(A) 2 1 4 3
(B) 1 4 2 3
(C) 4 1 3 2
(D) 2 3 1 4

Read the following passage and answer question Nos. from 71 to 75:

One of the problems in the recent years is that the concept of public diplomacy is increasingly undergoing rapid changes in view of the new changes in world politics. Hence, public diplomacy assumes new forms of its use in the world politics. The proposition is that the link between the public and the practice of diplomacy embraces distinctive elements. On the one hand, there is the thread of democratic accountability, one of the changing international environments following Great War. However, the normative belief in ‘Open democracy’ whose precise definition was generally obscure, certainly did not imply an active role on the part of the ‘public’. A century and half later, the impulse towards democratic accountability had evolved into belief in the possibility of direct public involvement in diplomacy as represented by the advocates of ‘citizen summetry’. The assumption of this approach is that the governments respond to external threats, but the main source of peaceful initiatives are ordinary citizens and associations.

The second assumption is that globalization arguments have brought forward that intensification of social networks beyond geographical boundaries and financial markets linked the terrorist groups will play a crucial role in local and global environments. Further, the third thread in this link is technological developments, implicit in such terms as ‘cyber diplomacy’ for the evolution of diplomacy, by linking the innovations in communication and information technology to foreign policy and diplomacy. All of these developments offer opportunity for the redefinition of public diplomacy in terms of an active role for publics rather than as passive objects of government foreign policy strategies.

The growth of civil society and global social movements is changing the character of multilateral diplomacy. For example, the organization of world trade organization summit at Seattle by non-governmental organization explains the role of individuals and groups in international affairs. The impact of media has come to assume a very significant fourth thread in the public diplomacy debate that deserves separate treatment. Nevertheless, the much-debated ‘CNN effect’ in the situations of dramatic humanitarian crisis shows that the governments cannot completely ignore the role of media in public diplomacy.

A fifth thread in the public diplomacy tapestry has become the subject of increasing debate since the mid 1990s. In other words, it is the preoccupation with governments image in international politics and the possibility of states ‘rebranding’ themselves in the global market place.

71. Who could play an effective role in public diplomacy during the last one and half century?

(A) Governments
(B) Veteran practitioners
(C) Academicians
(D) Citizens

72. What was the second assumption in open diplomacy after globalization argument?

(A) Social networks’ role
(B) New policy agendas
(C) Terrorist groups
(D) Financial markets

73. What was the argument for effective use of technological improvements for public diplomacy?

(A) Cyber diplomacy
(B) Information technology
(C) Foreign policy
(D) Image management

74. What do recent events like World Trade Organization summit suggest?

(A) NGO’s role
(B) Multilateral diplomacy
(C) Communication technology
(D) Individual’s role in public diplomacy

75. What is the last strategy in public diplomacy?

(A) New CNN effect
(B) Media as agenda-setter
(C) Policy maker–public link
(D) States rebranding themselves

Answer Key

Download

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• Answer Key – Click here to download!
• Click here to check-out June 2014 Set I

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