June 2014 PYQ Mass Comm and Journalism: Set 1

Introduction

The following is the June 2014 UGC NET–JRF Mass Communication and Journalism (Paper Code: 62) question paper along with its answer key. This is Set I of the two sets in the Paper II category. It contains fifty questions, each carrying two marks, for a total of one hundred marks. Candidates were given two and a half hours to complete the paper. The download link is provided at the end of this article.

• Click here to check-out the June 2014 Set II

Questions

1. Feelings of a communicator are labelled as

(A) Relational information
(B) Psychological information
(C) Personal information
(D) Social information

2. In digital mass communication, the audience is

(A) Large
(B) Passive
(C) Participatory
(D) Uncultured

3. The verbal code for communication is

(A) Visual cue
(B) Picture
(C) Colour
(D) Language

4. Use of language in mediated communication imposes a grid on

(A) Artificiality
(B) Textuality
(C) Reality
(D) Conformity

5. Colour television transmission in India started with

(A) Commonwealth Games
(B) SAARC sports
(C) Asiad
(D) World Cup Cricket

6. Verbal communication is

(A) Continuous
(B) Discontinuous
(C) Partial
(D) Untimely

7. In terms of ethical practices, the concept of Golden Mean was advocated by

(A) Socrates
(B) Homer
(C) Plato
(D) Aristotle

8. The first ombudsman for any newspaper in the world was appointed in

(A) Sweden
(B) Japan
(C) Austria
(D) Great Britain

9. In libertarian philosophy, private ownership of property is provided by

(A) Constitutional law
(B) Judicial law
(C) Legislative law
(D) Civic law

10. Which of the following is not a type of sound effect?

(A) Fadel
(B) Contextual
(C) Descriptive
(D) Commentative

11. Under the Working Journalists Act of 1958, the Central Government can constitute a

(A) Wage committee
(B) Labour commission
(C) Select panel
(D) Wage board

12. Layer by layer developmental communication is identified as

(A) Developmental convergence
(B) Developmental onion
(C) Developmental roll
(D) Developmental scape

13. When a population is studied, any inconsistency produced by the instrument used will result in

(A) Sampling error
(B) Measurement error
(C) Instrumentation error
(D) Data error

14. A method of credibility in qualitative research is

(A) Test–retest
(B) Split run
(C) Split half
(D) Audit trail

15. In quantitative research, the questions are

(A) General
(B) Abstract
(C) Ambiguous
(D) Standardised

16. Multi-stage sampling is a type of

(A) Cluster sampling
(B) Random sampling
(C) Accidental sampling
(D) Innovative sampling

17. Mistake in news reading is known as

(A) Fluff
(B) Foot in the door
(C) Ident
(D) Lift

18. Daniel Boorstin coined the term

(A) Greenpeace
(B) Pseudo-event
(C) Images
(D) Jackpot

19. The number of readers who can recall seeing an advertisement is referred to as

(A) Net recall
(B) Gross recall
(C) Noting score
(D) Recall score

20. Selective presentation of facts and quotes in support of certain opinions is referred to as

(A) Cherry picking
(B) Time craft
(C) Propaganda
(D) Selective publicity

21. When colours in an advertisement are not harmonious, it is identified as

(A) Non-structured
(B) Parallel colouring
(C) Marginal colouring
(D) Out of register

22. The first page of a pullout is known as

(A) Second front page
(B) Pullout page
(C) Sectional page
(D) Front section

23. Hard news is mostly

(A) Spot news
(B) Society news
(C) Entertainment news
(D) Filler news

24. _ is a headline composed of a single line.

(A) Credit line
(B) Cut line
(C) Catch line
(D) Cross line

25. A line of dots in printing is identified as

(A) Kicker spots
(B) Disjoints
(C) Leaders
(D) Dotline

26. Cloze is a method of

(A) Editing
(B) Captioning
(C) Readability
(D) Ending

27. A rough-surfaced paper stock that looks like handmade paper is known as

(A) Rough stock
(B) Antique
(C) Art
(D) Binder

28. Another name for filler copy is

(A) Casual copy
(B) Time copy
(C) Hard copy
(D) Slug copy

29. The IMAX projection system uses _ screen.

(A) Small
(B) Over-sized
(C) Vertical
(D) Horizontal

30. If a newspaper is of 600 × 380 mm, it is known as

(A) Tabloid size
(B) Standard size
(C) Broadsheet size
(D) Non-standard size

31. Assertion (A): Time has come to legalise lobbying in India by enacting a separate statute.
Reason (R): We have adopted all corporate practices of the United States and it is in fitness of things that we even accept the American model of governance.

Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

32. Assertion (A): The Working Journalists Act of 1958 has been nullified by large newspaper houses.
Reason (R): Corporate practices of contracts and packages have made it ineffective.

Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

33. Assertion (A): Prior consent is necessary from participants in a research project to film, tape or record in any form.
Reason (R): Research is always confidential and secretive.

Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

34. Assertion (A): Reliability and validity have different contextual meanings for qualitative data.
Reason (R): Behaviour and perception of people change over time.

Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

35. Assertion (A): The Union Government should never enact legislation to control social media networks.
Reason (R): Social media has posed danger to national security and sovereignty.

Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

36. Identify the correct sequence of the following media-related statutes:

(A) Working Journalists Act – Copyright Act – Contempt of Court Act – Criminal Procedure Code
(B) Copyright Act – Contempt of Courts Act – Criminal Procedure Code – Working Journalists Act
(C) Contempt of Courts Act – Working Journalists Act – Criminal Procedure Code – Copyright Act
(D) Criminal Procedure Code – Working Journalists Act – Contempt of Courts Act – Copyright Act

37. Identify the correct sequence of dimensions of customer service a PR professional should be aware of

(A) Reliability, Tangibles, Responsiveness, Confidence
(B) Tangibles, Confidence, Reliability, Responsiveness
(C) Confidence, Reliability, Responsiveness, Tangibles
(D) Responsiveness, Confidence, Tangibles, Reliability

38. Identify the order of distance zones in relation to body language

(A) Personal, Intimate, Public, Social
(B) Social, Personal, Public, Intimate
(C) Intimate, Personal, Social, Public
(D) Public, Personal, Intimate, Social

39. Identify the correct chronological order of international radio stations:

(A) BBC – Voice of America – Radio Moscow – United Nations Radio
(B) BBC – United Nations Radio – Voice of America – Radio Moscow
(C) BBC – Radio Moscow – Voice of America – United Nations Radio
(D) BBC – Radio Moscow – United Nations Radio – Voice of America

40. Identify the correct chronological sequence of newspapers launched during the freedom movement:

(A) Digdarshan – Bangadoota – Samachar Darpan – Samvad Kaumudi
(B) Bangadoota – Digdarshan – Samachar Darpan – Samvad Kaumudi
(C) Samvad Kaumudi – Bangadoota – Samachar Darpan – Digdarshan
(D) Digdarshan – Samachar Darpan – Samvad Kaumudi – Bangadoota

41. Identify the correct sequence of phases of communication process:

(A) Acceptance – Understanding – Reception – Transmission
(B) Understanding – Acceptance – Transmission – Reception
(C) Reception – Understanding – Acceptance – Transmission
(D) Transmission – Reception – Understanding – Acceptance

42. Match List–I with List–II

Codes:
(A) 1-2-3-4
(B) 1-3-2-4
(C) 3-2-1-4
(D) 4-1-3-2

43. Match List–I with List–II

Codes:
(A) 1-2-3-4
(B) 2-3-1-4
(C) 4-2-1-3
(D) 3-4-1-2

44. Match List–I with List–II

Codes:
(A) 3 4 2 1
(B) 4 1 3 2
(C) 2 3 1 4
(D) 1 4 2 3

45. Match the List–I with List–II

Codes:
(A) 4 3 2 1
(B) 1 4 3 2
(C) 2 3 1 4
(D) 3 2 4 1

Read the following passage and answer Questions Nos. 46 to 50.

Priming refers to the effect of some preceding stimulus or event on how we react, broadly defined, to some subsequent stimulus. As applied to the media, priming refers to the effects of the content of the media on people’s later behaviour or judgements related to the content. The ubiquitous nature of the media in our lives makes it a powerful tool for priming how we think and behave. Perhaps because of its nature, few media scholars have questioned whether media priming exists. However, there are few direct, empirical studies of its existence or of the conditions under which it occurs. For a study to be a direct test of media priming, a control condition must be included in the design. A control condition could be as simple as a condition in which no media prime is presented before measuring relevant thoughts or behaviours. A recent meta-analysis of the media priming literature, using a loose definition of media, found only 42 published studies with sufficient control conditions. Representative studies from these domains are described below to verify the existence of media priming and to highlight the kinds of results that need to be explained by theories of media priming.
Josephson in 1987 investigated the priming effects of violent media on children’s behaviour. In this study, Josephson gathered measures of young boys’ trait aggression from their teachers. The boys saw either a violent or a non-violent television program, each of comparable excitement, likeability and enjoyment value.
The violent segment contained recurring images of walkie-talkies, whereas the non-violent program contained no walkie-talkies. The walkie-talkies served as a cue for the violent television program, but not for the non-violent program. Either before or after the television program, half the boys saw a 30 second non-violent cartoon segment that had been edited to become increasingly static-ridden, eventually worsening to “snow”. This cartoon segment was meant to frustrate the young viewers with its apparent technical malfunction. After viewing their assigned programs, the boys were mock interviewed and then sent to the school gymnasium to play floor hockey. For the mock interview, either a walkie-talkie or a microphone was used. In this way, half of the boys were exposed to the violence-related cue and half were not. The boys then took turns playing hockey and were observed both on and off the court for signs of aggressive behaviour, such as pushing other boys down, hitting other players with the hockey stick, or calling other boys abusive names. After three periods, each for 3 minutes to play, the boys were returned to the teachers. Josephson found that violent television viewing primed boys who were high in trait aggressiveness to act more violently during initial sports activity (i.e. during the first period of play). This effect was heightened both when violent programming was coupled with the violence-related cue and when violent programming was followed by frustration. However, this priming effect appeared to lessen with time, because violent programming and cues did not influence aggression in the later periods of play as strongly as in the initial period of play.

46 What does media priming refer?

(A) Effect of media on subsequent stimulus
(B) Media content effect on people’s later behaviour
(C) How we think and behave
(D) No effect on people

47 How can media priming be tested?

(A) Refer to conditions
(B) Examining empirical studies
(C) Control conditions in a research design
(D) Questioning priming effects

48 How were control conditions in research designs verified?

(A) Meta-analysis of media priming literature
(B) By giving loose definitions
(C) Theories of media priming
(D) One empirical study

49 How did Josephson verify the effect of violent programmes on youth?

(A) By sending boys to a hockey play
(B) By giving boys a walkie-talkie
(C) By conducting an experimental study
(D) By mock interviews

50 What was the important finding of Josephson’s study?

(A) Conducting an experiment with school children
(B) Priming effect would reduce with time
(C) Violent television effect on boys
(D) Walkie-talkie effect on boys

Answer Key

Download

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• Answer Key – Click here to download!
• Click here to check-out June 2014 Set II

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