June 2013 PYQ Mass Comm and Journalism: Set 2

Introduction

The following is the June 2013 UGC NET–JRF Mass Communication and Journalism (Paper Code: 62) question paper along with its answer key. This is Set II of the two sets in the Paper II category. It contains seventy-five questions, each carrying two marks, for a total of one hundred and fifty marks. Candidates were given two and a half hours to complete the paper. The download link is provided at the end of this article.

• Click here to check-out the June 2013 Set I.

Questions

1. In communication, social meanings are part of
(A) Message speed
(B) Interpretation
(C) Investigation
(D) Non-responsiveness

2. Cognitive Mapping is a
(A) Particular form
(B) Cultural racism
(C) Speculative aesthetic principle
(D) Definitive recognition

3. Jacobson’s Model of Communication has constituent factors numbering
(A) two
(B) four
(C) six
(D) eight

4. Icons are very frequently used in television reports of
(A) Crime
(B) Fashion
(C) Special events
(D) Weather

5. For communicators, epistemology is concerned with the theories of
(A) Knowledge
(B) Contrasts
(C) Uniformity
(D) Modernity

6. Who said that practical control of instrumental reason was by communicative rationality ?
(A) Derrida
(B) Habermas
(C) Lyotard
(D) Friedrich Nietzsche

7. Manuel Castells used the term
(A) Creative society
(B) Pre-modern society
(C) Industrial society
(D) Network society

8. The horizontal dimension in Gerbner’s model denotes
(A) Access
(B) Noise
(C) Feedback
(D) Reacts

9. The relationship of the sign to others in its system is called by Saussure as
(A) Reality
(B) Externality
(C) Changeability
(D) Value

10. When codes shape collective perceptions, they are termed
(A) Natural codes
(B) Technical codes
(C) Ideological codes
(D) Aesthetic codes

11. Vox pops in telecasts are mostly
(A) Studio based
(B) Field based
(C) Character-generated
(D) Advertiser-oriented

12. The code of ethics followed by Doordarshan forbids :
(A) Rural Development Publicity Programmes
(B) Preparation of Audience Profile
(C) Criticism of Friendly Countries
(D) Government Sector News

13. The first public television transmission system in the world was
(A) VOA
(B) NHK
(C) BBC
(D) Doordarshan

14. A construct is a combination of
(A) Variables
(B) Hypothesis
(C) Control factors
(D) Concepts

15. In communication research, the chi-square statistic is also referred to as
(A) Correlation
(B) Dispersion
(C) Crosstabs
(D) Convenient statistic

16. The case study method is an empirical investigation that uses
(A) multiple data sources
(B) individual data terminals
(C) traditional data sources
(D) a single non-reliable source

17. Every media researcher should attempt to eliminate the influence of
(A) Continuous variables
(B) Independent variables
(C) Control variables
(D) Dependent variables

18. Factor analysis is
(A) Univariate
(B) Bivariate
(C) Multivariate
(D) Non-variate

19. Non-parametric tests measure variables at
(A) Ratio level
(B) Interval level
(C) Nominal level
(D) Non-conditional level

20. The Prevention of Publication of Objectionable Matter Act, 1976 provided for demanding from the press
(A) Apology
(B) Business
(C) Explanation
(D) Security deposit

21. The Newsprint Control Order, 1962, was partially struck down by the Supreme Court of India in the case involving
(A) Deccan Chronicle
(B) Searchlight
(C) Indian Express
(D) The Hindu

22. Young Persons (Harmful Publications) Act, 1956 emphasise
(A) prevention of dissemination of publications harmful to young people.
(B) encouragement to young people to contribute to publication of literature
(C) prevent young people from advertising their products
(D) security of young people from violence.

23. Civil detention is a punishment for
(A) Sedition
(B) Breach of secrets
(C) Contempt of court
(D) Copyright violation

24. Limitation for actions of contempt of court is ________ year from the date of contempt.
(A) one
(B) two
(C) three
(D) four

25. The second press commission of India suggested the removal of ________ from the Official Secrets Act of India, 1923.
(A) Section 5
(B) Section 8
(C) Section 11
(D) Section 14

26. Name the city where the international film festival held in 1951.
(A) Calcutta
(B) Pune
(C) Delhi
(D) Bombay

‘27. Television without frontiers’ was the philosophy first encouraged by
(A) China
(B) The United States
(C) Canada
(D) The European Union

28. Broadcasting is a/an ________ activity.
(A) Institutional
(B) Non-political
(C) Dependent
(D) Individual

29. In which city All India Radio launched an infotainment channel known as FM-II on September 01, 2001 ?
(A) Kolkata
(B) Hyderabad
(C) Bhubaneswar
(D) Pune

30. The number of AIR channels given service by the KU band on DTH platform is
(A) 9
(B) 10
(C) 11
(D) 12

31. Name the city where four 500 kW super power short-wave transmitters were commissioned :
(A) Chennai
(B) Bengaluru
(C) Mumbai
(D) Kolkata

32. Simultaneous transmission of several channels of compressed digital contents of television is referred to as
(A) Digicast
(B) Multicast
(C) Narrowcast
(D) Personalcast

33. Because television integrates members of a culture into its dominant value system, it is referred to as
(A) Mythological
(B) Traditional
(C) Determinative
(D) Bardic

34. ‘Ecstasy’ was a movie directed by
(A) Alfred Hitchcock
(B) D.W. Griffith
(C) Sergie Eisenstein
(D) Gustav Machaty

35. The headquarter of the National Centre of Films for Children and Young People (NCYP) is situated at
(A) Kolkata
(B) Chennai
(C) Pune
(D) Mumbai

36. When an advertising agency offers several specialized services, it is called
(A) Bunch
(B) Umbrella
(C) Boutique
(D) Bouquet

37. Puffery normally contains a statement of
(A) Facts
(B) Opinion
(C) Neutrality
(D) Contrasts

38. The profession of a public relations has evolved from
(A) News supply
(B) Advertising
(C) Personal selling
(D) Press agentry

39. ‘Chanakya’ awards conferred annually by
(A) PRSI
(B) PRCI
(C) PRSA
(D) PRISA

40. The code of Athens was sourced from
(A) UN Declaration of Human Rights
(B) Magna Carta
(C) Bill of Rights
(D) Fourth French Constitution

41. Which country got the Chairmanship of NAM pool in 1976 ?
(A) Pakistan
(B) Afghanistan
(C) India
(D) Sri Lanka

42. Bloomberg specializes in supplying
(A) Political news
(B) Sports news
(C) Financial news
(D) Society news

43. The organization that has instituted awards for the best stories for the coverage of conflict in Indian print media is
(A) PII-ICRC
(B) PTI
(C) PIB
(D) UNI

44. Value judgements should be avoided while writing
(A) Features
(B) Articles
(C) News stories
(D) Editorials

45. Readability tests do not test
(A) Sentence length
(B) Word count
(C) Syllable count
(D) Word familiarity

46. According to a survey by C.J. Nelson Research Inc., an average reader is expected to read a minute
(A) 200 words
(B) 250 words
(C) 300 words
(D) 350 words

47. Typefaces used for editorial pages are
(A) Dark
(B) Small
(C) Large
(D) Thin

48. An intaglio plate is used in the printing process of
(A) Rotogravure
(B) Offset
(C) Rotary
(D) Letter-press

49. Colour printing demands colour
(A) Integration
(B) Concentration
(C) Dilution
(D) Separation

50. Two facing pages in the centre of magazine create a/an
(A) Double page
(B) Centre spread
(C) Open page
(D) Combined page

51. Assertion (A) : Box stories should not be less than two columns wide.
Reason (R) : Such a measure will help in having a dramatic impact on readers.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

52. Assertion (A) : All forms of communication contribute for community empowerment.
Reason (R) : Communication methods should be innovative, imaginative and participatory for grassroots developments.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

53. Assertion (A) : Too many multiple column headlines on a page make it spotty.
Reason (R) : It is because they become weighty and centres of interest.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

54. Assertion (A) : In organic model of development, problems are posed to the beneficiaries.
Reason (R) : Since beneficiaries are helpless, they are tested with goals of self-development.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

55. Assertion (A) : The communitarian strategy of development involves communication, peace, democracy and real development.
Reason (R) : Because it is opposed to market forces and mechanisms aimed a corporate profits.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

56. Assertion (A) : Development means equal access to products, services and opportunities on purely economic terms.
Reason (R) : Bits and watts increase mass production and consumption, resulting in modernized poverty.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

57. Assertion (A) : Iconic languages, for example Photography work differently.
Reason (R) : Here the paradigms are clearly defined.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

58. Assertion (A) : A photograph is an icon, smoke is an index of fire and a word is a symbol.
Reason (R) : Because each category shows a different relationship between a sign and its object.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

59. Assertion (A) : No significant code can be separated from the social practices of its users.
Reason (R) : Language used by people does not have any significant relationship with their routine actions and activities.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

60. Assertion (A) : Media management in India is slowly adopting western business practices at the cost of traditional values and ethics.
Reason (R) : Global integration has necessitated the adoption of new corporate practices and inevitably, the traditional values are forgotten.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

61. Find out the correct sequence of the stages in E.M. Roger’s model of diffusion of innovations :
(A) Knowledge, decision, persuasion, confirmation
(B) Knowledge, persuasion, decision, confirmation
(C) Knowledge, confirmation, persuasion, decision
(D) Knowledge, persuasion, confirmation, decision

62. Find out the correct chronological sequence of following PR associations
(A) PRSA, IPRA, PRCI, PRSI
(B) PRCI, PRSA, IPRA, PRSI
(C) IPRA, PRSA, PRSI, PRCI
(D) PRSI, PRSA, IPRA, PRCI

63. Find out the chronological sequence of films that were most popular in the US during 1899-1907 :
(A) Pajama Girl, Philadelphia, Inquirer, The Great Train Robbery, The Woman at the bath
(B) The Woman at the bath, The Great Train Robbery, Pajama Girl, Philadelphia Inquirer
(C) Pajama Girl, The Woman at the bath, The Great Train Robbery, Philadelphia Inquirer.
(D) Philadelphia Inquirer, The Woman at the bath, Pajama Girl, The Great Train Robbery

64. Identify the correct chronological sequence of radio stations set up in India :
(A) Delhi, Madras, Calcutta, Tiruchirapalli
(B) Calcutta, Delhi, Tiruchirapalli, Madras
(C) Delhi, Calcutta, Madras, Tiruchirapalli
(D) Calcutta, Tiruchirapalli, Delhi, Madras

65. Identify the correct sequence of the steps used by the persuader to get persuades to attend their messages
(A) Need, attention, visualization, satisfaction
(B) Satisfaction, visualization, need, attention
(C) Visualization, need, attention, satisfaction
(D) Attention, need, visualization, satisfaction

66. Match List – I with List – II

Codes : a b c d
(A) 3 4 2 1
(B) 1 3 4 2
(C) 2 4 3 1
(D) 4 1 2 3

67. Match List – I with List – II

Codes : a b c d
(A) 2 3 4 1
(B) 1 4 2 3
(C) 3 4 2 1
(D) 4 1 3 2

68.  Match List – I with List – II

Codes : a b c d
(A) 3 2 1 4
(B) 3 1 2 4
(C) 3 1 4 2
(D) 3 2 4 1

69. Match List – I with List – II

Codes : a b c d
(A) 3 1 2 4
(B) 4 3 1 2
(C) 1 3 2 4
(D) 2 4 1 3

70. Match List – I with List – II

Codes : a b c d
(A) 1 2 4 3
(B) 2 3 4 1
(C) 2 4 3 1
(D) 2 3 1 4

Passage Questions (71 to 75)
Media organizations apply a form of cultural standardization during the processing of media raw material. It is suggested that media are constrained by their definitions and associated expectations as to what they are good for in general and what sort of content they can best offer and in what form. Within the media, the main types of content- news, ports, drama, entertainment, advertising-also follow standardized formats which are rooted in traditions, ways of work, ideas about audience taste and interest, pressures of time or space. D.L. Altheide and R.P. Snow were the first to use the term magic logic to capture and systematic nature of pre-existing definitions of what a given type of content should be like.

The concept has been especially useful for identifying the predilection: of media producers for factors which they believe will increase audience attention and satisfaction. In relation to informational content, media logic places a premium on immediacy, such as dramatic illustrative film or photos, on. fast tempo and short sound bytes’-and on personally attractive presenters and relaxed formats. Media logic also operates on the level of content-for instance, in political campaigns it leads to a preference for personalization, for controversiality and for attention to the horse ace rather than the The bias of media logic’ is issues. predictable and systematic, embedded in media-organizational working arrangements and forward planning. Hallin demonstrated that there was a clear correlation in US news coverage of elections between ‘horse-race coverage` and sound-byte news – ‘The more of the former, the less of the latter’.

Altheide advanced the concept of media format to refer to the internal organization or logic of any shared symbolic activity. The idea is of a dominant form, to which mass communication are more or less constrained to conform, Formats refer not only to broad categories of content but also to unit ideas and representations of reality-akin to stereotypes. They are useful not only to producers but also to audiences, who learn to differentiate within the mosaic of what iS offered according to formats which they have learned. Altheide has found hat formats are not only a key to understanding much media production but also relevant to questions of effect on society, since they shape the perception of reality acquired from media.

71. What do ‘pressures of time and space’ refer to ?
(A) Standardization of content
(B) Work ethics
(C) Story writing
(D) Disunity of content

72. What is magic logic, according to the authors ?
(A) Reference to pre-existing definitions
(B) Reference to content
(C) Reference to format of content
(D) Reference to different contents

73. What are ‘relaxed formats’ ?
(A) Part of a TV programme
(B) Part of a TV news presentation
(C) Part of an ethical issue
(D) Part of an organizational culture

74. How are ‘sound bites’ correlated with political campaigns ?
(A) Switching parties
(B) Increased campaigns
(C) Bias of media logic
(D) Content division

75. What are the ‘representations of reality’ ?
(A) Producers
(B) Stereotypes
(C) Effects on society
(D) Unit ideas

Answer Key

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• Question Paper – Click here to download!
• Answer Key – Click here to download!
• Click here to check-out June 2013 Set I

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