June 2013 PYQ Mass Comm and Journalism: Set 1

Introduction

The following is the June 2013 UGC NET–JRF Mass Communication and Journalism (Paper Code: 62) question paper along with its answer key. This is Set I of the two sets in the Paper II category. It contains fifty questions, each carrying two marks, for a total of one hundred marks. Candidates were given one and a half hours to complete the paper. The download link is provided at the end of this article.

• Click here to check-out the June 2013 Set II.

Questions

1. When signs are organised into systems, they will become
(A) Codes
(B) Letters
(C) Words
(D) Attitudes

2. In a post-modern society, culture is
(A) Regulated
(B) Commodified
(C) Traditional
(D) Non-pluralistic

3. No new information is available in
(A) Dynamic communication
(B) Internal communication
(C) Phatic communication
(D) Conflict communication

4. Redundancy helps in solving the problems associated with
(A) the equipment
(B) the law
(C) the audience
(D) the political system

5. Vivendi Universal is a well-known media organisation of
(A) France
(B) Australia
(C) The United States
(D) Canada

6. Which was the newspaper that Mahatma Gandhi edited in the year 1919?
(A) Indian Opinion
(B) National Herald
(C) Pioneer
(D) Satyagrahi

7. Reaching the maximum number of people at the least possible cost by media is called
(A) Media manipulation
(B) Mediated communication
(C) Media efficiency
(D) Media consistency

8. A variable that creates an alternative explanation of results is identified as
(A) Alternative variable
(B) Artifact
(C) Predictor variable
(D) Antecedent variable

9. Duplicating only the sampling and experimental procedures of a previous analysis is called
(A) Literal replication
(B) Instrumental replication
(C) Constructive replication
(D) Operational replication

10. Lifestyle segmentation research investigates respondent’s
(A) Education
(B) Income
(C) Occupation
(D) Interests

11. A study of a specific population as it changes over a period of time is known as
(A) Demographic analysis
(B) Population analysis
(C) Cohort analysis
(D) Cluster analysis

12. In advertising, a document that describes the target market, budget, creative strategy and objective is known as
(A) Media profile
(B) Strategy document
(C) Media brief
(D) Audit plan

13. When a straightforward proposition is used in advertising, it is called
(A) Emotional approach
(B) Dogmatic approach
(C) Creative approach
(D) Typical approach

14. Specimens of advertisements are kept in
(A) the log book
(B) the sample book
(C) the copy book
(D) the guard book

15. Saatchi and Saatchi is an agency that specialises in
(A) Advertising
(B) Public Relations
(C) Event Management
(D) Opinion Surveys

16. Lobbying is an activity of
(A) Publicists
(B) Propagandists
(C) Public relationists
(D) Media Managers

17. When public relations personnel manage news in the media, it is termed
(A) Spin doctoring
(B) News commitment
(C) News control
(D) Perceived necessity

18. The readability test, Fog Index, was developed by
(A) Rudolph Flesch
(B) Robert Gunning
(C) James Reston
(D) Walter Cronkite

19. When words have the emotive potential, they are categorised as
(A) Metanyms
(B) Parawords
(C) Similes
(D) Metaphors

20. Curtain-raiser is part of a/an
(A) Investigative journalism
(B) Interpretative journalism
(C) Advocacy journalism
(D) Counter-media

21. Ballooning in a cartoon contains
(A) Picture
(B) Text
(C) Guidelines
(D) No information

22. Journalism that depends upon computer-assisted analysis of existing information is known as
(A) Database journalism
(B) Offline journalism
(C) CAA journalism
(D) Technical journalism

23.When a camera pans fast to a visual’s blur and steadies into a correct focus at a particular point, it is called
(A) Hand-held camera
(B) Whip pan
(C) Tilting
(D) Panning

24. ‘Taxonomy of News Values’ is written by
(A) Paul Lazarsfeld
(B) David M. White
(C) Stanley Cohen
(D) Galtung and Ruge

25. The first committee on National Communication Policy in India was headed by
(A) R.R. Diwakar
(B) Ram Vilas Paswan
(C) Balaram Jhakhad
(D) Jyothi Basu

26. Assertion (A): News photographs and Magazine advertisements are mostly indexical and always iconic in nature.
Reason (R): The categorisation is mostly arbitrary and insignificant in meaning production.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation.
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

27. Assertion (A): Any law of privacy in India must be enacted in conformity with constitutional limitations.
Reason (R): The law of torts in India is based on English law.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation.
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

28. Assertion (A): The Union Government can exercise limited control over the volume of circulation of Indian newspapers.
Reason (R): Volume control is prima facie an unreasonable restriction on press freedom.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation.
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

29. Assertion (A): Verbal language and photography are representational codes.
Reason (R): Both perform referential functions.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the explanation.
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

30. Assertion (A): Propp’s Morphology of the Folk Tale is a benchmark study in traditional media research.
Reason (R): India is rich in traditional media and does not need Western inputs much.
(A) Both true.
(B) Both true, but (R) not correct explanation.
(C) (A) true, (R) false.
(D) (A) false, (R) true.

31. Assertion (A): German influences on Bollywood movies are facilitated by technology and black money.
Reason (R): Movie-making is capital-intensive and needs strong public sector support.
(A) Both true.
(B) Both true, but wrong explanation.
(C) (A) true, (R) false.
(D) (A) false, (R) true.

32. Assertion (A): Traditional media in India are mythological due to audience preference.
Reason (R): Modern mass media make audiences prefer traditional media.
(A) Both true.
(B) Both true, but wrong explanation.
(C) (A) true, (R) false.
(D) (A) false, (R) true.

33. Assertion (A): Lower-case headlines are easier to read.
Reason (R): All caps headlines are read 12 percent slower.
(A) Both true.
(B) Both true, wrong explanation.
(C) (A) true, (R) false.
(D) (A) false, (R) true.

34. Correct sequence of television communication in India:
(A) SITE → Bombay/Madras → Delhi → Colour TV
(B) Bombay/Madras → Colour → SITE → Delhi
(C) Delhi → Bombay/Madras → SITE → Colour
(D) SITE → Colour → Delhi → Bombay/Madras

35. Correct sequence of government organisations:
(A) NFDCI, Non-Aligned Pool, Directorate FP, DFF
(B) DFP, DFF, Non-Aligned Pool, NFDCI
(C) DFP → NFDCI → DFF → Non-Aligned Pool
(D) DFF → Non-Aligned Pool → NFDCI → DFP

36. Earliest known journals printed in the world:
(A) Egypt, Korea, China, Italy
(B) Korea, Egypt, Italy, China
(C) Italy, Korea, Egypt, China
(D) Italy, China, Egypt, Korea

37. Chronological sequence of advertising agencies:
(A) O&M → BBDO → Mudra → Lintas
(B) Lintas → Mudra → O&M → BBDO
(C) BBDO → O&M → Lintas → Mudra
(D) Mudra → BBDO → Lintas → O&M

38. Sequence of five stages of developmental model:
(A) Distribution → Participation → Legitimacy → Penetration → Identification
(B) Identification → Legitimacy → Participation → Penetration → Distribution
(C) Participation → Identification → Penetration → Distribution → Legitimacy
(D) Legitimacy → Participation → Identification → Penetration → Distribution

39.Sequence of first Indian language papers:
(A) Utkal Dipika → Samachar Darpan → Digdarshan → Sambad Kaumudi
(B) Sambad Kaumudi → Digdarshan → Utkal Dipika → Samachar Darpan
(C) Samachar Darpan → Utkal Dipika → Sambad Kaumudi → Digdarshan
(D) Digdarshan → Samachar Darpan → Sambad Kaumudi → Utkal Dipika

40. Match List I with List II (codes)

List – I

a. Defamation

b. Fair dealing

c. Contempt of Court

d. Official secret

I List – II

1. Trial by media
2. Possession of information against National security
3. Imputation of illegitimacy
4. Motive behind making comments

41. Match List – I with List – II :

List – I
a. B.G. Verghese
b. Rajendra Singh
c. Mohammed Yunus
d. Indira Gandhi

List – II

1. SITE
2. Micro-finance
3. Aravale
4. Project Chattera

Codes :
a b c d
(A) 4 2 1 3
(B) 4 2 3 1
(C) 4 3 2 1
(D) 4 1 3 2

42. Match List – I with List – II :

List – I
a. Harold D. Lasswell
b. Shannon & Weaver
c. Ruge & Galtung
d. Elihu Katz

List – II

1. Linear model of communication
2. Two-step flow of communication
3. Political communication
4. Selective gate keeping

Codes :
a b c d
(A) 4 2 3 1
(B) 3 1 4 2
(C) 4 3 2 1
(D) 3 2 1 4

43. Match List – I with List – II :

List – I
a. Construct
b. Positivism
c. Measurement
d. Induction

List – II

1. Scientific method
2. Operational definition
3. Logical reasoning
4. Empirical evidence

Codes :
a b c d
(A) 1 4 2 3
(B) 3 4 1 2
(C) 4 1 3 2
(D) 2 3 4 1

44. Match List – I with List – II :

List – I
a. Age
b. Co-variation
c. Coding
d. Schedule

List – II

1. Survey
2. Independent variable
3. Causation
4. Content analysis

Codes :
a b c d
(A) 2 3 4 1
(B) 1 2 3 4
(C) 3 4 1 2
(D) 4 2 3 1

45. Match List – I with List – II :

List – I
a. Sex
b. Fading on
c. Segue
d. Blend

List – II

1. More than one sound heard at the same time
2. Sound effects
3. Performer moves towards microphones
4. Smooth transitions from one sound to another

Codes :
a b c d
(A) 3 2 1 4
(B) 1 4 3 2
(C) 2 3 4 1
(D) 4 1 2 3

46–50: Passage-based questions

Critics refer the cultural imperialism as cultural domination. John Tomlinson has emphasized that imperialism group՚s specific form of domination. In case of cultural imperialism in the third world, it points out towards the links between present domination and colonial past. The term is ambiguous between a set of economic and political meanings. To maintain specificity one must choose the term cultural imperialism as a pattern of inherited colonial attitudes and practices or as the practices and effects of ongoing system of economic relations within global capitalism. There are other ways of speaking about cultural imperialism as media imperialism as a discourse of global capitalism and as a critique of modernity. With reference to media imperialism, cultural imperialism places media at the centre of things. Many a times writers consider cultural imperialism and media imperialism as synonyms. On one hand mass media are constantly and rapidly expanding in terms of technical power, penetration coverage and representation of both public and private life in the west. Here media is considered as central cultural reference point of modern western capitalism. If so is the case cultural imperialism is a dominance of one՚s culture՚s media over another or as global spread of “mass mediated culture” Further cultural imperialism poses a threat to national cultural identity. In dealing with this discourse of national cultures, we must think of the various levels of locality. Cultural imperialism is also considered critique of global capitalism and capitalism is an homogenizing cultural force. The perception here is that everywhere in the world is beginning to look and feel the same. Cities in any part of the world display uniform features. Further the spread of capitalism is the spread of culture of consumerism. The discourse of cultural imperialism which takes capitalism as its target needs to be connected with that which addresses the discontent of modernity itself. Cultural imperalism is not only effecting individuals but the world itself. Modernity refers to main cultural direction of global development. Modernity and development though by no means necessarily linked as concepts, havebecome closely identified. This questionis that what is the way of responding tothe ambiguous cultural conditions of modernity.

46. The term ‘cultural imperialism’ is ambiguous between

(A) Economic and political meanings
(B) Social and political meanings
(C) Cultural and economic meanings
(D) Political and historic meanings

47. Cultural imperialism is considered a threat to

(A) National cultural identity
(B) Social structure
(C) Market economy
(D) Media organisations

48. Cultural imperialism is synonymously used with

(A) Media imperialism
(B) Capitalist economy
(C) Western philosophy
(D) Mass culture

49. Cultural imperialism places __________ at the centre of things.

(A) Culture
(B) People
(C) Media
(D) Economy

50. Cultural imperialism is a dominance of one’s culture’s media over another or as global spread of

(A) Mass mediated culture
(B) Folk culture
(C) Popular culture
(D) Tribal culture

Answer Key

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• Click here to check-out the June 2013 Set II.

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