Introduction
The following is the June 2012 UGC NET–JRF Mass Communication and Journalism (Paper Code: 62) question paper along with its answer key. This is Set II of the two sets in the Paper II category. It contains seventy-five questions, each carrying two marks, for a total of one hundred and fifty marks. Candidates were given two and a half hours to complete the paper. The download link is provided at the end of this article.
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Questions
1. Denis McQuail identified the mass media function of
(A) Surveillance of environment
(B) Transmission of culture
(C) Non-formal education
(D) Promotion of democratic participation
2. The largest circulated English news magazine of India is
(A) Outlook
(B) The Week
(C) India Today
(D) The Frontline
3. Indian Express was originally published from
(A) Bombay
(B) Calcutta
(C) Madras
(D) Nagpur
4. Charles R. Wright was the first theorist who identified the media function of
(A) Information
(B) Education
(C) Interpretation
(D) Entertainment
5. ‘Marattha’ was the sister publication of
(A) Lok Satta
(B) Kesari
(C) Sakal
(D) Maharashtra Times
6. The British Broadcasting Corporation’s main revenue source for a long time was
(A) Government subsidy
(B) Licence fee
(C) Public donations
(D) Sale of bonds
7. The Yuva Vani programme of All India Radio was introduced during the tenure of ________ as the Minister for Information and Broadcasting.
(A) B. Gopala Reddy
(B) Pramod Mahajan
(C) I.K. Gujral
(D) Indira Gandhi
8. Indian television channels are accused of promoting the stereotype of women being
(A) Aggressive
(B) Affectionate
(C) Submissive
(D) Critical
9. The functional analysis approach in communication is related to
(A) Personal influence approach
(B) Mass culture approach
(C) Persuasive technology approach
(D) Social systems approach
10. Who first described mass media as a culture industry?
(A) Stuart Hall
(B) Theodor Adorno
(C) Stuart Mill
(D) Jean Baudrillard
11. ________ is considered as a mechanical medium.
(A) Book
(B) Newspaper
(C) Television
(D) Puppetry
12. The main purpose of asymmetric two-way model of public relations is
(A) Distortion of facts
(B) Scientific persuasion
(C) Personality promotion
(D) Discourage competition
13. Central to the uses and gratifications approach in communication would be
(A) Messages
(B) Channels
(C) Audiences
(D) Encoders
14. In communication, redundancy has
(A) Highest predictability
(B) Lowest predictability
(C) Balanced predictability
(D) Imperfect predictability
15. The process school of communication leans heavily on
(A) Linguistics
(B) Applied arts
(C) Semiotics
(D) Social sciences
16. ‘Enlightened self-interest’ is the notion behind
(A) Risk management
(B) Event management
(C) Corporate social responsibility
(D) Publicity campaigns
17. The creative function of communication is important in
(A) Encoding
(B) Feedback
(C) Rituals
(D) Propaganda
18. According to Umberto Eco, aberrant decoding takes place in a
(A) Tribal society
(B) Farming society
(C) Mass society
(D) Convergent society
19. The deontological theory of Immanuel Kant prescribed categorical imperatives based on
(A) Public opinion
(B) Moral law
(C) Political behaviour
(D) Personal convenience
20. Gatefold can be mostly seen in
(A) Magazines
(B) Newspapers
(C) Books
(D) Posters
21. The Vidyalankar Committee was assigned to prepare a report on
(A) Press Information Bureau
(B) Functioning of AIR
(C) Central Publicity
(D) Information and Broadcasting Ministry
22. Section 95 of the Criminal Procedure Code permits a State Government the forfeiture of
(A) Offending publication
(B) Security deposit
(C) Printing press
(D) Journalistic accreditation
23. The legal doctrine of direct impact is applied in the cases involving limitation of
(A) Personal freedom
(B) Newspaper circulation
(C) Editorial independence
(D) Taxation on advertisements
24. The constitutional restriction on Article 19(1)(a) in the form of public order falls within the concentric circle of
(A) Obscenity
(B) Law and order
(C) Security of State
(D) Defamation
25. In a case of contempt of Parliament, R.K. Karanjia of the Blitz was ________ by the Speaker of Lok Sabha.
(A) Admonished
(B) Imprisoned
(C) Excluded
(D) Reprimanded
26. The protection of publication of proceedings of Parliament and State Legislature is guaranteed by Article ________ of the Indian Constitution.
(A) 105
(B) 194
(C) 361A
(D) 375
27. The multiplicity model of developmental communication was advocated by
(A) Jan Servaes
(B) Lucien Pye
(C) Shirley White
(D) Bella Mody
28. For Daniel Lerner, exposure to media would energise the process of ________ for development.
(A) Sensitivity
(B) Anxiety
(C) Sympathy
(D) Empathy
29. The advertising medium that has the advantage of high selectivity, immediacy and low cost is
(A) Newspaper
(B) Direct mail
(C) Radio
(D) Online
30. Most correlational designs have the problem of manipulating
(A) Conceptual definitions
(B) Control variables
(C) Independent variables
(D) Dependent variables
31. The main problem of simulation in communication research is
(A) Atmosphere
(B) Response
(C) Validity
(D) Modelling
32. The panel study is sensitive to
(A) Experimental mortality
(B) Cost-effectiveness
(C) Response classification
(D) Instrumental criticality
33. The snowball sampling method is useful when the universe is small and
(A) Scattered
(B) Specific
(C) General
(D) Concentrated
34. Discourse analysis considers all human communication as a
(A) Content
(B) Starting point
(C) Narrative
(D) Contemplation
35. The closed systems approach is reflected in ______ public relations.
(A) Proactive
(B) Reactive
(C) Reflective
(D) Selective
36. The mathematical centre is not the optic centre when we design the front page of a
(A) Standard daily newspaper
(B) Leaflet
(C) Brochure
(D) Booklet
37. A sentence used in communication is a ________ of words.
(A) Paradigm
(B) Syntagm
(C) Consequence
(D) Movement
38. The reference code often used for television recordings is known as
(A) Real time
(B) Clock time
(C) Virtual time
(D) Clear time
39. When the frames of a TV commercial are shown to a select group of samples to get their opinion, it is called
(A) An attitude test
(B) A starch test
(C) A Bruzzone test
(D) A persuasion test
40. What is a Spinoff?
(A) The second part of a film made earlier
(B) A new TV serial created by taking elements from an earlier serial
(C) The depiction of a serial murder that happened earlier
(D) A merger of two earlier films
41. Who identified that ‘online gambling is a serious issue that has not been addressed under any law’?
(A) Asian Cyber Law Institute
(B) Indian Online Institute
(C) Asian Internet Association
(D) American Cyber Law Institute
42. Reuters has invested in the Indian news agency
(A) Press Trust of India
(B) Asia News International
(C) United News of India
(D) Indo-Asia News Agency
43. The news agency that has the largest number of foreign correspondents is
(A) United Press International
(B) Reuters
(C) Associated Press
(D) Agence France-Presse
44. An editor, in order to maintain consistency in visual style in his newspaper, should
(A) Use outlines in bold types
(B) Use all-cap headlines
(C) Use fonts within one type family
(D) Use italics for intros
45. A panel designed to absorb or reflect sound is identified as
(A) Bouncer
(B) Level board
(C) Battle
(D) Blimp
46. Simultaneous presentation of two contradictory visuals is called
(A) Counter point
(B) Counter angle
(C) Counter bias
(D) Counter view
47. Measuring the number of digital errors in a single signal is known as
(A) Error rate
(B) Distortion scale
(C) Fader head
(D) Single error code
48. A broadcast commercial produced for the purpose of demonstration is identified as
(A) Trial commercial
(B) Exhibition commercial
(C) Model spot
(D) Speculation spot
49. The Aristotelian dramatic structure that is generally adopted for feature film has five phases. The four phases are exposition, rising action, climax and falling action. The fifth is
(A) Ending
(B) Resolution
(C) Conclusion
(D) Recommendation
50. The process of combining different shots into a continuous whole in film or video is known as
(A) Framing
(B) Editing
(C) Synchronizing
(D) Shooting
51. Assertion (A): Confidentiality of news sources is difficult to maintain these days.
Reason (R): Media persons have become part of the system for personal gains as well as politically ambitious in democratic societies.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
52. Assertion (A): With exposure to global media, the organic model of development is lost sight of.
Reason (R): Western values and consumerism have taken over the mindset of common people exposed to Western culture through media.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
53. Assertion (A): Self-regulation by media in India is a myth.
Reason (R): Media tabloidization is a reality in India and there is no statutory code of ethics to control them.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
54. Assertion (A): The tribe of eminent newspaper editors has vanished from India.
Reason (R): The corporatisation of Indian press and the focus on profits have made it difficult for conscientious people to enter the profession.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
55. Assertion (A): Proper and effective use of ICT can change the face of rural development in India.
Reason (R): Projects like e-Seva and Bhoomi were responsible for the success of rural initiatives as they provided e-literacy kits to kids in Andhra Pradesh and Karnataka.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
56. Assertion (A): Journalism as a discipline of communication has not been accorded due recognition.
Reason (R): It is yet to establish a strong theoretical base like sociology or political science.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
57. Assertion (A): Freedom of expression and the right to information are two sides of the same coin.
Reason (R): Both are essential for democracy and good governance.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
58. Assertion (A): The press in India is free.
Reason (R): There is no pre-censorship or licensing system.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
59. Match List – I with List – II :
| List – I | List – II |
| (a) Frank Capra | (1) Public Opinion |
| (b) Walter Lippmann | (2) Propaganda Theory |
| (c) Kurt Lewin | (3) Gatekeeping |
| (d) Harold Lasswell | (4) Hypodermic Needle Theory |
Codes :
(A) (1) (2) (3) (4)
(B) (2) (1) (3) (4)
(C) (4) (3) (1) (2)
(D) (2) (1) (4) (3)
60. Match List – I with List – II :
| List – I | List – II |
| (a) Hypodermic Needle Model | (1) Schramm |
| (b) Two-Step Flow | (2) Katz and Lazarsfeld |
| (c) Spiral of Silence | (3) Noelle-Neumann |
| (d) Field Theory | (4) Lewin |
Codes :
(A) (1) (2) (3) (4)
(B) (4) (3) (2) (1)
(C) (3) (4) (2) (1)
(D) (2) (1) (4) (3)
61. Match List – I with List – II :
| List – I | List – II |
| (a) The Times | (1) Britain |
| (b) The Dawn | (2) India |
| (c) The Hindu | (3) Pakistan |
| (d) The Statesman | (4) India |
Codes :
(A) (1) (2) (3) (4)
(B) (1) (3) (2) (4)
(C) (3) (2) (4) (1)
(D) (4) (3) (1) (2)
62. Match List – I with List – II :
| List – I | List – II |
| (a) Sadanand | (1) The Hindu |
| (b) K. Ramarao | (2) Deccan Chronicle |
| (c) C.R. Irani | (3) Statesman |
| (d) Kasturi | (4) Free Press Journal |
Codes :
(A) (4) (2) (3) (1)
(B) (1) (2) (3) (4)
(C) (2) (3) (1) (4)
(D) (4) (3) (2) (1)
63. Identify the correct sequence of the following Chairpersons of the Press Council of India :
(A) Justice T.S. Rajagopala Iyengar, Justice P.B. Sawant, Justice G.N. Ray, Justice Markandeya Katju
(B) Justice P.B. Sawant, Justice G.N. Ray, Justice Markandeya Katju, Justice T.S. Rajagopala Iyengar
(C) Justice G.N. Ray, Justice Markandeya Katju, Justice T.S. Rajagopala Iyengar, Justice P.B. Sawant
(D) Justice Markandeya Katju, Justice T.S. Rajagopala Iyengar, Justice P.B. Sawant, Justice G.N. Ray
64. Find out the correct sequence of the stages identified in the information processing theory.
(A) Attention, comprehension, acceptance, retention, action
(B) Comprehension, acceptance, retention, attention, action
(C) Attention, acceptance, comprehension, retention, action
(D) Acceptance, attention, comprehension, retention, action
65. Find the correct sequence of the following components of Wilbur Schramm’s model of communication:
(A) Encoder, Decoder, Interpreter, Feedback
(B) Interpreter, Encoder, Decoder, Feedback
(C) Encoder, Interpreter, Decoder, Feedback
(D) Decoder, Interpreter, Encoder, Feedback
66. Match List – I with List – II :
| List – I | List – II |
| (a) United News of India | (1) 1961 |
| (b) Press Council of India | (2) 1956 |
| (c) Audit Bureau of Circulations | (3) 1948 |
| (d) Registrar of Newspapers | (4) 1956 |
Codes :
(A) (1) (2) (3) (4)
(B) (3) (1) (2) (4)
(C) (4) (3) (2) (1)
(D) (2) (1) (4) (3)
67. Match List – I with List – II :
| List – I | List – II |
| (a) F. Fraser Bond | (1) News writing |
| (b) Melvin Mencher | (2) News editing |
| (c) Harold Evans | (3) News reporting |
| (d) John Hohenberg | (4) News editing and design |
Codes :
(A) (1) (2) (3) (4)
(B) (4) (3) (1) (2)
(C) (3) (4) (1) (2)
(D) (2) (3) (4) (1)
68. Match List – I with List – II :
| List – I | List – II |
| (a) Pre-flash | (1) Documentary film movement in Britain |
| (b) Telefilm | (2) Documentary film making technique |
| (c) Free Cinema | (3) Exposing raw film to soft light before shooting |
| (d) Cinema Verité | (4) Film made for television broadcast |
Codes :
(A) (1) (2) (3) (4)
(B) (2) (1) (4) (3)
(C) (3) (4) (1) (2)
(D) (4) (3) (2) (1)
69. Match List – I with List – II :
| List – I | List – II |
| (a) Sentinel | (1) Punjab |
| (b) Udayavani | (2) Andhra Pradesh |
| (c) Sakshi | (3) Karnataka |
| (d) Ajit | (4) Assam |
Codes :
(A) (2) (1) (4) (3)
(B) (3) (4) (1) (2)
(C) (1) (2) (3) (4)
(D) (4) (3) (2) (1)
70. Match List – I with List – II :
| List – I | List – II |
| (a) Tamasha | (1) Kerala |
| (b) Bhaona | (2) Tamil Nadu |
| (c) Therukoothu | (3) Assam |
| (d) Theyyam | (4) Maharashtra |
Codes :
(A) (4) (3) (2) (1)
(B) (1) (2) (3) (4)
(C) (3) (4) (1) (2)
(D) (2) (1) (4) (3)
71–75. (Based on Passage)
Read the passage:
Psychoanalytic theory tells us that the human psyche is divided into three spheres : consciousness, pre-consciousness, and the unconsciousness. Although Freud might not have discovered the unconsciousness, it is fair to say that he was aware of its significance and used it in his work to an unprecedented degree. He offers a classic description of the unconsciousness in his essay, ‘One of the difficulties of Psychoanalysis.’ It was then, and still is, difficult for many people to recognise that there can be contents of their minds of which they are unaware. The three levels of the psyche (Freud’s topographic hypothesis) can be represented by an iceberg. The top of the iceberg, which we all see, is consciousness. The part of the iceberg five or six feets below the waterline, which we can dimly make out, is the preconscious. And the part of the iceberg, below the line, which cannot be seen, is the unconscious. It makes up most of the iceberg and, it is important to recognise, the human psyche.
According to Freud, all of our experiences are stored in the unconscious and have an effect on our minds and behaviour. Psychoanalytic criticism suggests that works of art resonate with this unconscious material in our minds. It is likely, psychoanalytic critics suggest, that works of art send messages, in hidden and rather mysterious ways, from the unconscious of creative artists to the unconscious of people who are the audience for their works. If the people found the idea of an unconscious difficult, they found Freud’s notion of the Oedipus Complex outrageous. And it still is a very controversial matter as scholars n any field argue about whether it exists or was just a fantastic notion of Freud’s. He believed that we all experience, when we are young children (around the age of 3), oedipal strivings. That is, we all desire to have the undivided attention and love of our parent of the Opposite sex. Freud called this phenomenon the Oedipus Complex because it resembled in important ways the myth of Oedipus, the Greek hero who unwittingly killed his father and married his mother.
Although this theory is very controversial, it is interesting to notice how useful it is in dealing with works of art, The Oedipus Complex has been used by critics to interpret very thing from King_Kong to the James Bond stories and films.
71. According to Freud, the part of the human mind that we are unaware of is
(A) Conscious
(B) Preconscious
(C) Unconscious
(D) Superconscious
72. Freud’s “topographic hypothesis” is represented by
(A) A tree
(B) An iceberg
(C) A mountain
(D) A river
73. The part of the mind that can be dimly perceived is called the
(A) Conscious
(B) Preconscious
(C) Unconscious
(D) Subconscious
74. The essay “One of the Difficulties of Psychoanalysis” was written by
(A) Jung
(B) Freud
(C) Adler
(D) Skinner
75. According to psychoanalytic theory, which part makes up most of the human psyche?
(A) Conscious
(B) Preconscious
(C) Unconscious
(D) Subconscious
Answer Key
| Q. No. | Key | Q. No. | Key | Q. No. | Key | Q. No. | Key |
| 1 | D | 20 | A | 39 | C | 58 | A |
| 2 | C | 21 | C | 40 | B | 59 | C |
| 3 | C | 22 | A | 41 | A | 60 | A |
| 4 | D | 23 | B | 42 | B | 61 | B |
| 5 | B | 24 | B | 43 | C | 62 | A |
| 6 | B | 25 | D | 44 | C | 63 | A |
| 7 | D | 26 | C | 45 | C | 64 | A |
| 8 | C | 27 | A | 46 | A | 65 | B |
| 9 | D | 28 | D | 47 | A | 66 | C |
| 10 | B | 29 | D | 48 | D | 67 | B |
| 11 | C | 30 | C | 49 | B | 68 | C |
| 12 | B | 31 | B | 50 | C | 69 | D |
| 13 | C | 32 | A | 51 | C | 70 | A |
| 14 | A | 33 | B | 52 | A | 71 | A |
| 15 | D | 34 | C | 53 | D | 72 | C |
| 16 | C | 35 | B | 54 | B | 73 | C |
| 17 | D | 36 | A | 55 | C | 74 | C |
| 18 | C | 37 | B | 56 | A | 75 | C |
| 19 | B | 38 | B | 57 | B | — | — |
Download
- Question Paper – Click here to download!
- Answer Key – Click here to download!
- Click here to check-out June 2012 Set I
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