December 2014 PYQ Mass Comm and Journalism: Set 1

Introduction

The following is the December 2014 UGC NET–JRF Mass Communication and Journalism (Paper Code: 62) question paper along with its answer key. This is Set I of the two sets in the Paper II category. It contains fifty questions, each carrying two marks, for a total of one hundred marks. Candidates were given two and a half hours to complete the paper. The download link is provided at the end of this article.

• Click here to check-out the December 2014 Set II.

Questions

1. The term development journalism was coined by

(A) Alan Chalkley
(B) Erskine Childers
(C) Christina Ogan
(D) William Rosemarry

2. “A newspaper should be both a daily teacher and daily tribune” was stated by

(A) Joseph Pulitzer
(B) J. L. Nehru
(C) Marshall McLuhan
(D) George Gerbner

3. In Meletzke’s model of mass communication process, the role of __ is a key one along with the role of communicator.

(A) Receiver
(B) Medium
(C) Feedback
(D) Message

4. Agora is a

(A) Post on Facebook
(B) Devil
(C) Chatter box
(D) Market place on the internet

5. Manuel Castells belongs to a school of

(A) Semiotics
(B) Development media
(C) Positivism
(D) Critical Theory

6. The other word for copywriting is

(A) Deadwood
(B) Logjam
(C) Intaglio
(D) Stealth

7. Inserting a TV programme between two popular TV programmes to boost its ratings is known as

(A) Twist
(B) Blend
(C) Link
(D) Hammocking

8. Academy ratio in a film is

(A) 1.8 : 1
(B) 1.33 : 1
(C) 2.00 : 1
(D) 1.7 : 1

9. ‘Dead husk’ in ads relates to limitation of

(A) Social and individual fulfilment
(B) Cultural growth
(C) Concept of determination
(D) Political accessibility

10. ‘Ticket on the meat’ refers to

(A) Date line
(B) Print line
(C) Head line
(D) By-line

11. Active video is

(A) Violent scene
(B) Flashback
(C) Pathos
(D) Picture information

12. Copy platform refers to

(A) Advertiser and product
(B) Collaborative effort between client and agency
(C) Client and service
(D) Ad copy and print media

13. Designer needs to be an expert in

(A) Big idea for promotion
(B) Colour to ad copy
(C) Inserting jingles in an ad
(D) Written word and visual expression

14. The Bill of Digitalisation of Television Channels in India was passed in the year

(A) 2003
(B) 2010
(C) 2007
(D) 2011

15. Collateral category in ads does not include

(A) Product brochures
(B) Catalogues
(C) Readership profile
(D) Tradeshow handouts

16. To identify a brand in a series of advertisements, __ are used.

(A) Preheads
(B) Subheads
(C) Jumpheads
(D) Label heads

17. If bipolar attitudes are used in a scale, it is known as

(A) Guttman scaling
(B) Thurstone measuring method
(C) Semantic differential
(D) Likert

18. Control variable is used to remove

(A) Non-spurious relationship
(B) Inference
(C) Conceptual clarity
(D) Unwanted influence

19. Androcentric view of cinema is a

(A) Male perspective
(B) Female view
(C) View of the underdog
(D) French genre

20. If qualitative and quantitative techniques are combined to understand a research problem, it is known as

(A) Sociogram
(B) Binary method
(C) Evaluation
(D) Triangulation

21. Ambush interview contains

(A) Ambivalent questions
(B) Direct questions
(C) Simple questions
(D) Hidden questions

22. While administrative research investigates the reactions of the readers of a newspaper’s content, critical research usually investigates

(A) Size of the paper
(B) Layout and colour
(C) Font size
(D) Ownership and control

23. Titus Communications is a joint venture involving

(A) TASS, Shanghai Communications, Itochu, US West
(B) Toshiba, Itochu, Time Warner, UNI
(C) Itochu, Toshiba, Time Warner, US West
(D) UNI, Itochu, Time Warner, US West

24. Identify the software that is not applied for the page layout of magazines or newspapers.

(A) InDesign
(B) PageMaker
(C) QuarkXPress
(D) Protool

25. Planted news is one of the techniques of

(A) Knowledge management
(B) Fact finding
(C) Propaganda
(D) Backgrounder

26. Assertion (A) : The invention of Telephone changed the world of communication and its influence could be studied as a part of media education.
Reason (R) : Telephone is a technical invention associated with communication and communication education has less research on the subject, yet communication scholars do not show interest to take it as a research topic.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

27. Assertion (A) : Throughout the world, the governments are withdrawing from their social responsibilities and the business sector is stepping into the space created as a result of Government withdrawals.
Reason (R) : The general public is not reacting to the situation as the media is supporting such a move.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

28. Assertion (A) : Technical writing requires skillful writers and collaboration of the Subject Matter Experts (SMEs)
Reason (R) : Technical writers write for the consumers what the innovators like to tell about their innovations to the consumers.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

29. Assertion (A) : India is fast moving towards becoming a Network society.
Reason (R) : India cannot become a network society soon as Internet penetration in India is very low.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

30. Assertion (A) : The duty of the press is to make fair criticism of any institution in public interest but all the same time it has to abide by the journalistic norms.
Reason (R) : The press, generally fails to meet the expected objectivity in pursuing its duty towards the society.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

31. Assertion (A) : As marginalized sections of society cannot ventilate their opinions through mainstream mass media channels, they look for alternative channels to support their cause.
Reason (R) : Since marginalized sections do not economically support mass media channels, the latter do not lend their support to these sections of population.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

32. Assertion (A) : The prices of magazines in India are beyond the reach of common man, their circulation is declining.
Reason (R) : The proliferation of television channels has resulted in fast information dissemination, the common man does not depend on magazines for information.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

33. Assertion (A) : Globalization has forced the Indian business units transform themselves from being family units to giant corporate houses.
Reason (R) : Corporate Communications being an integral part of globalization helped in this transformation.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

34. Assertion (A) : Critical research guides a communication scholar to question the system and take steps to change the system.
Reason (R) : Critical school was born to find out the shortcomings of positivism.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

35. Assertion (A) : The rigidity of folk media formats for manipulation of content is a big problem for them to be used in development communication.
Reason (R) : Since folk media formats are inherited from one generation of practitioners to the next generation, the rigidity of the formats is an advantage for them to remain insular from external influences.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

36. Match the following:

Codes:

(A) 2  4  3  1
(B) 3  2  4  1
(C) 1  3  4  2
(D) 4  1  2  3

37. Match List – I with List – II :

Codes:

(A) 4  2  3  1
(B) 3  4  2  1
(C) 1  2  3  4
(D) 2  3  1  2

38. Match the items in List – I with List – II :

Codes:

(A) 3  2  1  4
(B) 2  3  4  1
(C) 4  1  3  2
(D) 1  4  2  3

39. Match List – I with List – II :

Codes:

(A) 1 2 3 4
(B) 2 4 1 3
(C) 4 3 2 1
(D) 3 1 4 2

40. Match List – I with List – II :

Codes :

(A) 4 3 2 1
(B) 3 4 1 2
(C) 2 1 3 4
(D) 1 2 4 3

41. Match the items in List – I with List – II :

Codes :

(A) 3 4 2 1
(B) 1 2 3 4
(C) 2 1 4 3
(D) 4 3 1 2

42. Identify the correct chronological sequence of the following journal of Mass Media Research :

(A) Media Asia, Newspaper Research Journal, Public-Opinion Quarterly, Journalism Quarterly
(B) Journalism Quarterly, Public-Opinion Quarterly, Newspaper Research Journal, Media Asia
(C) Public-Opinion Quarterly, Newspaper Research Journal, Media Asia, Journalism Quarterly
(D) Newspaper Research Journal, Media Asia, Public-Opinion Quarterly, Journalism Quarterly

43. Find out the actual process of Human Communication in sequential order:

(A) Perception, creating meaning, organisation and selection
(B) Selection, perception, organisation and creating meaning
(C) Organisation, selection, creating meaning and perception
(D) Selection, organisation, creating meaning and perception

44. Find out the correct sequential elements in a research proposal/report

(A) Introduction, Aim, Objectives, Methodology, Findings, Conclusions, Recommendation
(B) Introduction, Objectives, Aim, Methodology, Findings, Recommendation, Conclusions
(C) Introduction, Objectives, Aim, Methodology, Conclusions, Findings, Recommendation
(D) Introduction, Objectives, Aim, Findings, Methodology, Conclusions, Recommendation

45. Find out the correct sequence in the process of film making

(A) Shot, sequence, scene, frame, film
(B) Shot, scene, frame, sequence, film
(C) Scene, shot, sequence, frame, film
(D) Frame, shot, scene, sequence, film

Read the following passage and answer the question nos. from 46 to 50:

Radio’s development over the years has been very much a function of its potential social usage as a medium. The arrival of phonograph, film and the ‘wireless’ all offered the reporter a tool for presentation that challenged existing communication of time and space, but this was not immediately obvious at the time. In fact, their ultimate application differed from their intended purpose. Early pioneers such as Marconi saw radio not as a mass medium but as a means of one-to-one communication ! Broadcast journalism emerged only after a systematic struggle for acceptance within the media – not just by inventors and pioneers of equipment, but by reporters and broadcasters. The techniques that are used for reporting today are not automatic or set in stone. They took time to develop. Often there was opposition to many of the now accepted tasks that broadcast journalists presently undertake on a routine, daily basis. Technical breakthroughs throughout the twentieth century relentlessly increased the potential for immediacy and hence dramas through recording and reporting that have always aimed to appear as ‘live’ as possible. However, the arrival of a new means of disseminating information and entertainment tends to destabilize the existing media system, thus radio posed a challenge to the historic relationship between wire services and newspapers. The press in both Britain and the United States lobbied heavily for statutory restrictions on broadcasting, for they wanted to ensure that it was they who carried breaking news first – despite the fact that radio was, in retrospect, a more flexible and instant medium for doing this. Early radio news was a prisoner to the press. When the BBC started its General News bulletins on 23 December 1922, the organization had no in-house journalists. They were dependent on the supply of copy from Reuters, which owned the copyright, announced as a prelude to each bulletin. The BBC was obliged to transmit radio news only after the appearance of morning and evening newspapers. Text-based information had to be converted into writing for listeners’ ears, into a style suitable for radio, but there were no interviews, features or actuality. Notwithstanding this, radio’s take-off was swift and public enthusiasm for it peaked during the golden age’ of the 1930s and 1940s. Millions used radio as the main source of both information and entertainment. News was just one element of a schedule among drama, soap operas, music, comedy and talks. The thinking was that audiences should enjoy the entire range of mixed programming output, from classical music through to drama and news. Audiences were not separated or differentiated. This coexistence has involved gradual adaptations towards more entertaining styles of news presentation.

46. What were the innovations that challenged time and space in communication?

(A) Radio and printing press
(B) Newspaper
(C) Phonograph, film and wireless
(D) Wireless

47. What was mentioned at the beginning of BBC news bulletins in early days and why?

(A) Sources, as they owned the copyright
(B) Sources, as BBC gathered news from them
(C) Name of the news presenter
(D) Name of the news director

48. Why were the 1930s and 1940s considered the golden age of radio?

(A) More people had radio sets
(B) Radio was credible
(C) Radio was influential
(D) Millions used radio as main source of information and entertainment

49. What made news presentation entertaining?

(A) Interspersed with drama, music, comedy and talks
(B) Entertaining elements in bulletins
(C) Musical tone added
(D) Change from reading to talking

50. What was the challenge that radio posed to the existing stable media?

(A) Radio used news means to disseminate information and entertainment
(B) Radio compressed news into small bits
(C) Radio had a suitable style to grab more audience
(D) Radio used the wireless medium

Answer Key

Revised Answers – 1=A,B/ 2=A,C/ 3=A,D/ 4=B,C/ 5=B,D/ 6=D,C/ 7=A,C,D/ 8=A,B,C

Download

• Question Paper – Click here to download!
• Answer Key –Click here to download!
• Click here to check-out December 2014 Set II

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