December 2013 PYQ Mass Comm and Journalism: Set 2

Introduction

The following is the December 2013 UGC NET–JRF Mass Communication and Journalism (Paper Code: 62) question paper along with its answer key. This is Set II of the two sets in the Paper II category. It contains seventy-five questions, each carrying two marks, for a total of one hundred and fifty marks. Candidates were given two and a half hours to complete the paper. The download link is provided at the end of this article.

• Click here to check-out the December 2013 Set I.

Questions

1. Socially and culturally less powerful people are _ by mass media.

(A) Supplemented
(B) Counselled
(C) Derecognised
(D) Stereotyped

2. The possible harmful effects of mediated communication always leads to

(A) Production glut
(B) Ad attention
(C) Economic concerns
(D) Moral panics

3. When media is connected with reality, that type of framing becomes

(A) Analytical
(B) Critical
(C) Referential
(D) Mythological

4. The media audiences are capable of

(A) Passive notion
(B) Negative acceptance
(C) Inadvertence
(D) Critical distance

5. Semiology uses a microscopic view of texts to _ them.

(A) Construct
(B) Deconstruct
(C) Expand
(D) Shorten

6. Raymond Williams identified the general process of the meaning production in relation to

(A) Ideology
(B) Publicity
(C) Advertising
(D) Public relations

7. When certain words are used to reinforce the encoder’s intended meaning, it is described as

(A) Support line
(B) Image caption
(C) Relational indicator
(D) Anchorage

8. A major barrier in the transmission of cognitive data is an individual’s

(A) Personality
(B) Expectation
(C) Language
(D) Status

9. Signs that possess a resemblance to their referent are considered

(A) Indexical
(B) Associational
(C) Iconic
(D) Negotiable

10. When media texts are related to emotions and feelings, it becomes _ domain.

(A) the cognitive
(B) the affective
(C) the audience
(D) the production

11. Democratic-participant theory of media can be implemented only by

(A) citizen viewpoints
(B) cultural autonomy
(C) public administration
(D) decree

12. ‘Bridal Mantra’, a new magazine, was launched by

(A) The Hindu
(B) The Times of India
(C) The Hindustan Times
(D) The Indian Express

13. Who coined the term ‘Pack Journalism’?

(A) Timothy Crouse
(B) Philip Meyer
(C) Alan Chakley
(D) Jay Rosen

14. The Copyright Board in India has certain powers of

(A) the legislature
(B) criminal procedure
(C) civil courts
(D) the executive

15. The 42nd Amendment to the Indian Constitution was in relation to

(A) Parliamentary privileges
(B) Right to privacy
(C) Defamation
(D) Sedition

16. The term ‘development support communication’ was advocated by

(A) Paul Streeten
(B) E. M. Rogers
(C) Erskine Childers
(D) Y. V. Laxmana Rao

17. The role of epistemology is emphasised in __ of development.

(A) the communitarian theory
(B) the multi-step flow
(C) the diffusion theory
(D) the theory of maturity

18. The ethical classification of categorical imperatives was supported by

(A) Immanuel Kant
(B) Lord Bryce
(C) John Locke
(D) Karl Marx

19. Measurement systems attempt to be isomorphic to

(A) Reality
(B) Artificiality
(C) Persuasion
(D) Interpretation

20. The presence of an extraneous variable in media research indicates

(A) Reliability
(B) Mobility
(C) Lack of internal validity
(D) Presence of validity

21. A chain of referrals to identify respondents for collection of data results in

(A) Snowball sampling
(B) Probability sampling
(C) Incidental sampling
(D) Observational sampling

22. Cronbach’s Alpha signifies

(A) Reliability
(B) Validity
(C) Measurability
(D) Convertibility

23. A spurious relationship between two concepts in research offers a

(A) Rival explanation
(B) Support for a hypothesis
(C) Covariation
(D) Correct measurement

24. Non-parametric tests are generally applied to analyse

(A) Nominal data
(B) Ordinal data
(C) Interval data
(D) Ratio data

25. Albert Bandura researched the imitation effect of

(A) Television violence
(B) Radio drama
(C) Internet comedy
(D) Fantasy films

26. One-way news flow leads to

(A) Modernisation
(B) Globalisation
(C) Cultural imperialism
(D) Morality imposition

27. A rate of decline in response to advertisements is called

(A) Response decay
(B) Staggered response
(C) Response downturn
(D) Response entropy

28. Frequency range of FM broadcast is

(A) 80–110 MHz
(B) 88–110 MHz
(C) 80–108 MHz
(D) 88–108 MHz

29. Publishing or telecasting controversial advertisements is a

(A) PR tactic
(B) Political stunt
(C) Non-commercial strategy
(D) Mindless act

30. Scheme advertising aims at __ promotion.

(A) Institutional
(B) Creative
(C) Internal
(D) Consumer

31. Theme advertisements normally contain

(A) Discount data
(B) Emotional appeal
(C) Investment information
(D) Colourful slang

32. The principal feature of marketing communication is

(A) Surplus demand
(B) Product life
(C) Hidden prices
(D) Two-way communication

33. The number of agate lines of advertising printed in a specific period is called

(A) Linage
(B) Kerning
(C) Label head
(D) Jim dash

34. Short-wave frequencies are used for radio communication of

(A) Short distance
(B) Long distance
(C) Location-specific distance
(D) Specific distance

35. A cut from one sound to another without breaking continuity is called

(A) Segue
(B) Harmonics
(C) Hiss
(D) Timbre

36. Off-script lines spoken in real time are known as

(A) Amplitude
(B) Ad-libbing
(C) Break
(D) Bridge

37. Working on sound after studio production is called

(A) Audio fade
(B) RCA
(C) Audio boost
(D) Audio sweetening

38. The first film show in India was held at

(A) Calcutta
(B) Bombay
(C) Madras
(D) Delhi

39. Panning shots in filmmaking are described as visual

(A) Art
(B) Convergence
(C) Speeches
(D) Paradigms

40. A canted shot is also known as

(A) Dangled angle
(B) Dutch angle
(C) Over shot
(D) Clear shot

41. A throw line is

(A) Fragmented scenes of a large event
(B) Graphic representation
(C) Transition from one visual to another
(D) A sentence leading to a sound bite

42. A police story means

(A) Newspaper’s stand on an issue
(B) Opposing police action
(C) Highlighting a day’s events
(D) Correcting an editorial blunder

43. In newspaper parlance, a sacred cow means

(A) Highlighting an inane issue
(B) Using many adjectives
(C) Favourable treatment to a story
(D) Management favour to an employee

44. A widow in newspaper production refers to

(A) Isolated word
(B) Useless headline
(C) Bad break
(D) Tie-break

45. Italian typefaces were invented by

(A) John Baskerville
(B) John Gutenberg
(C) Harold Lexington
(D) Aldus Manutius

46. A bright is a/an

(A) Short feature
(B) Balanced editorial
(C) Attractive news item
(D) Complex interview

47. Nicholas Jenson created the first

(A) Old style typefaces
(B) Transitional typefaces
(C) Modern typefaces
(D) Ultramodern typefaces

48. When the first and last columns have solid text, the layout is

(A) Vertical
(B) Horizontal
(C) Circus
(D) Frame

49. Polychronic use of time is common in

(A) American culture
(B) British culture
(C) Ethiopian culture
(D) Indian culture

50. Galtung and Ruge identified which element of newsworthiness?

(A) Threshold
(B) Conduct
(C) Conviction
(D) Ideology

51. In reporting, verification implies conformity with

(A) Techniques
(B) Ideals
(C) Sources
(D) Criteria

52. The Human Interest score of the Flesch formula indicates

(A) Syllable count
(B) Sentence length
(C) Fractions
(D) Personal words and sentences

53. Assertion (A): PR as a profession cannot always practice the Code of Athens.
Reason (R): Practitioners must assess tasks carefully and devise suitable strategies.

(A) Both true
(B) Both true, but R not explanation
(C) A true, R false
(D) A false, R true

54. Assertion (A): Community journalism has exited Indian journalism.
Reason (R): Technology has expanded TV and radio reach.

(A) Both true
(B) Both true, but R not explanation
(C) A true, R false
(D) A false, R true

55. Assertion (A): Indian media houses have lost democratic mission and vision.
Reason (R): Media managers prioritise profit over social responsibility.

(A) Both true
(B) Both true, but R not explanation
(C) A true, R false
(D) A false, R true

56. Assertion (A): The local editions of big newspapers have actually confined them to local newspapers.
Reason (R): In Indian journalism, modern technology and business orientation are responsible for such a trend.

(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

57. Assertion (A): Professionalisation has weakened the credibility of Indian journalism.
Reason (R): Media persons tend to ignore ethical norms in pursuit of material benefits.

(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

58. Assertion (A): The community radio movement in India has not been able to achieve its objectives.
Reason (R): The policy framework in India does not adequately support community participation.

(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

59. Assertion (A): The concept of development communication has failed to take off in India.
Reason (R): Lack of professional approach and people’s passion for entertainment rather than development are responsible for the situation.

(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

60. Identify the correct chronological sequence of publications launched during the freedom movement:

(A) Bengal Harkuru – The Telegraph – Samvad Kaumudi – The Times of India
(B) Bengal Harkuru – Samvad Kaumudi – The Telegraph – The Times of India
(C) The Telegraph – Bengal Harkuru – The Times of India – Samvad Kaumudi
(D) Samvad Kaumudi – Bengal Harkuru – The Times of India – The Telegraph

61. Identify the correct chronological sequence of books on communication:

(A) People’s Choice, Effects of Television, Brass Check, Public Opinion
(B) Public Opinion, People’s Choice, Brass Check, Effects of Television
(C) Effects of Television, People’s Choice, Brass Check, Public Opinion
(D) Brass Check, Public Opinion, People’s Choice, Effects of Television

62. Find out the correct sequence of the editorship of The Indian Express:

(A) V. K. Narasimhan, B. G. Varghese, Shekhar Gupta, S. Mulgaokar
(B) B. G. Varghese, Shekhar Gupta, S. Mulgaokar, V. K. Narasimhan
(C) S. Mulgaokar, V. K. Narasimhan, B. G. Varghese, Shekhar Gupta
(D) Shekhar Gupta, S. Mulgaokar, V. K. Narasimhan, B. G. Varghese

63. Identify the correct sequence of the committees set up by the Union Government:

(A) Varadhan Committee, Vidyalankar Committee, Geethakrishnan Committee, Diwakar Committee
(B) Geethakrishnan Committee, Varadhan Committee, Diwakar Committee, Vidyalankar Committee
(C) Diwakar Committee, Geethakrishnan Committee, Vidyalankar Committee, Varadhan Committee
(D) Vidyalankar Committee, Diwakar Committee, Varadhan Committee, Geethakrishnan Committee

64. Find out the correct sequence of the following development models:

(A) Integrated Rural Development, Dominant Paradigm, Dependista, Participatory
(B) Participatory, Integrated Rural Development, Dominant Paradigm, Dependista
(C) Dominant Paradigm, Participatory, Integrated Rural Development, Dependista
(D) Dominant Paradigm, Dependista, Integrated Rural Development, Participatory

65. Identify the correct chronological sequence of the following newspapers:

(A) Amrita Bazar Patrika, Swarajya, The Hindustan Times, Deccan Herald
(B) Swarajya, The Hindustan Times, Deccan Herald, Amrita Bazar Patrika
(C) The Hindustan Times, Deccan Herald, Amrita Bazar Patrika, Swarajya
(D) Deccan Herald, Amrita Bazar Patrika, Swarajya, The Hindustan Times

66. Match List–I with List–II

Codes:
(A) 2 3 4 1
(B) 4 3 2 1
(C) 2 4 1 3
(D) 3 1 2 4

67. Match List–I with List–II

Codes:
(A) 1 2 3 4
(B) 2 1 4 3
(C) 4 3 1 2
(D) 3 4 1 2

68. Match List–I with List–II

Codes:
(A) 3 1 2 4
(B) 1 2 3 4
(C) 4 2 1 3
(D) 4 3 2 1

69. Match List–I with List–II

Codes:
(A) 2 1 3 4
(B) 3 1 2 4
(C) 3 4 1 2
(D) 2 3 4 1

70. Match List–I with List–II

Codes:
(A) 1 2 3 4
(B) 4 1 2 3
(C) 4 3 1 2
(D) 2 4 3 1

Read the following passage and answer questions from 71 to 75 :

There had already been a range of outlets for the dissemination of topical information before the introduction of printing to Western Europe in the middle of the fifteenth century, but these had most often involved a great deal of centralized control – political or ecclesiastical – a took the form of proclamations, sacred manuscripts, edicts or formal announcements of state decisions. To these we can add the informal commentary and dissemination of the ballad. The former depended on handwritten manuscripts, the latter on traditions of oral transmission. As commodity capital established itself in the Early Modern period, possession of extensive information about events in the contemporary world was as much a matter of social status as it was of political or economic survival, and consequently printing enabled an increased flow of both official and unofficial news in various forms.
Both began a loosening up of the social networks of communication by increasing the number and range of voices in circulation. Newsletter writers had started to develop a structured form of information distribution following on from the kind perfected by the Fuggers, a powerful banking family in Central Europe in the mid-fifteenth century, who employed a chain a well-placed informants to provide them with the latest news pertaining to their business and political interests from around their trading areas of Western Europe and the Middle East. The application of the new technology of printing to the dissemination of news not only inverted social hierarchies of control over communication by allowing the commercial consideration of the printers to challenge the political considerations of ruling elites, but it also began a process of blending the careful textual construction of the newsletter scribes with the popular appeal which had characterized oral literature. The language of printed news material, even before the advent of formal periodical news-books and newspapers, was involved in a dialogic exchange with non-literate culture; printed works being disseminated by word of mouth, transforming the culture of the ‘illiterate’ and the oral modes of communication shaping the structure of printed works. This meant that printed news could gradually begin to combine both social and aesthetic aspects in its presentation, which would hold out the promise of a widening audience and an attractive potential for profit for those able to harness this twin appeal. The regular circulation of news in printed form implied, through its style and address, that it was intended for an audience that was significantly wider than traditional social and religious elites. This enhances the relevance to this account of contemporary analysts’ views of language as a social semiotic’ since the communicative form of printed news told the audience not only about the state of the world in provisional form but also about their status as recipients of this news. In addition, it allowed a dawning realization of the implications of the changing social composition of a world which was structured increasingly by an understanding of current affairs which could be gleaned on a regular basis for a modest financial outlay. What energized this social form of communication still more was the fact that it could be sold as a commodity, for profit, so that broadening the base of news consumers, through style and popular appeal, meant printers making more money.

71. What did precede the printing as information disseminators in the fifteenth century?

(A) Edicts
(B) Pamphlets
(C) State Gazetteers
(D) Written books

72. Why did possession of more information by people take place in Europe ?

(A) Political reasons
(B) Social status
(C) Financial issues
(D) Oral transmission

73. What technique was perfected by Fuggers to obtain information?

(A) News letters
(B) Unofficial news
(C) Informants
(D) Printing

74. What benefit did accrue out of printing of news ?

(A) Careful textual interpretation
(B) Widening of audience
(C) Newsletter audience
(D) Illiterate population

75. What would contemporary analysits’ view of language of printing?

(A) Social semiotic
(B) Financial outlay
(C) Profit-making
(D) Structured writing

Answer Key

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• Question Paper –Click here to download!
• Answer Key –Click here to download!
• Click here to check-out December 2013 Set I

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