December 2012 PYQ Mass Comm and Journalism: Set 2

Introduction

The following is the December 2013 UGC NET–JRF Mass Communication and Journalism (Paper Code: 62) question paper along with its answer key. This is Set II of the two sets in the Paper II category. It contains seventy-five questions, each carrying two marks, for a total of one hundred and fifty marks. Candidates were given two and a half hours to complete the paper. The download link is provided at the end of this article.

• Click here to check-out the December 2013 Set I.

Questions

1. Mass media, according to, Lazarsfeld and Merton, reinforce

(A) public image
(B) religious participation
(C) social norms
(D) economic ideas

2. The universal model of communication will have

(A) six components
(B) five components
(C) four components
(D) three components

3. E.M. Rogers, in his theoretical advocacy of diffusion of innovation, introduced the concept of

(A) developmental symbolism
(B) technocracy
(C) cosmopoliteness
(D) social interactionism

4. When media companies are owned by non-media business houses, it is called

(A) Chain ownership
(B) Joint Stock ownership
(C) Conglomerate media ownership
(D) Business ownership

5. George Gerbner while propounding the cultivation Theory emphasized on the concepts of : Heavy viewers, light viewers and mainstreaming, the last one being …..

(A) Resonance
(B) Cognitive association
(C) Affectivity
(D) Priming

6. Majid Tehranian has spoken of development becoming a/an

(A) philosophy
(B) idea
(C) ism
(D) concentric concept

7. For Woolfson, individual consciousness, permeated by social communication is

(A) socio-ideological
(B) politico-creative
(C) psycho-persuasive
(D) ideo-cultural

8. The news media’s primary responsibility to its audience is to provide truthful and accurate information in support of

(A) anti-establishment movements
(B) understanding news values that influence media decisions
(C) Advertising campaigns for establishing brand names
(D) Governmental policies of revenue generation

9. The Westley and McLean Model of communication identifies _______ role of the receiver.

(A) the advocacy
(B) the environmental
(C) the gatekeeper
(D) the behavioural

10. When media audience derive different meanings from the same text, the message is considered

(A) polysemic
(B) denotative
(C) connotative
(D) contrived

11. When media consumers search for knowledge as a motive, the need becomes

(A) biased
(B) selective
(C) affective
(D) cognitive

12. Stuart Hall asserted that the media created

(A) ‘Virtual imagery’
(B) ‘Societal contact’
(C) ‘Preferred readings’
(D) ‘Perception fluctuation’

13. In societal corporation, the Government and society collaborate through

(A) symmetrical communication
(B) asymmetrical communication
(C) individual communication
(D) corporate communication

14. The communication channels are kept open by

(A) removing regulations
(B) proactive access
(C) Phatic function
(D) Emotive function

15. Metanyms are power conveyors of

(A) Myth
(B) Morality
(C) Creativity
(D) Reality

16. The first International Convention related to Copyright was held at

(A) Berne
(B) London
(C) Geneva
(D) Rome

17. The Indian Constitution’s provision for the Right to Freedom of Speech and Expression is notionally drawn from

(A) Bill of Rights
(B) Soviet Constitution
(C) Magna Carta
(D) Universal Declaration of Human Rights

18. In the cases of defamation, the term ‘Manipulation’ means

(A) Rumour
(B) Propaganda
(C) Abuse
(D) Allegation of fact

19. The applicability of Article 14 of the Indian Constitution was invoked by the Supreme Court in the case involving the newspaper :

(A) Sakal
(B) Aajkal
(C) The Hindustan Times
(D) The Times of India

20. The Second Press Commission of India recommended the removal of Section 5 of

(A) the Press Council Act, 1978
(B) the Official Secrets Act, 1923
(C) the Contempt of Courts Act, 1971
(D) the Press and Registration of Books Act, 1867

21. In research, language and argumentation are expected to objectivise :

(A) human experiences
(B) creativity
(C) idealism
(D) institutional norms

22. The positivist paradigm, adopted by researchers in Mass Communication, makes a liberal use of

(A) descriptions
(B) fictional narratives
(C) aesthetics
(D) quantifications

23. A distinction between administrative and critical communication research was first drawn by

(A) Harold Lasswell
(B) Walter Lippmann
(C) Paul Lazarsfeld
(D) Elihu Katz

24. Human simulations for research are identified as

(A) role play
(B) experimentation
(C) operation
(D) games

25. The fitness of good test of applying chi-square to find out the association between two variables demands a minimum sample of

(A) 20
(B) 30
(C) 40
(D) 50

26. Fiske and Hartley have identified the concept of

(A) community radio
(B) bardic television
(C) delinquent media
(D) juvenile media

27. The metaphor of a wired universe interlinked by a network of computers was popularised by

(A) Al Gore
(B) Wilbur Schramm
(C) Jacobson
(D) George Gerbner

28. _______ can be called as presentational media.

(A) Magazines
(B) Newspapers
(C) Teletext
(D) Body language

29. The Arabic television channel Al-Jazeera has its headquarters at

(A) Cairo
(B) Tunis
(C) Doha
(D) Muscat

30. Motilal Ghosh was associated with

(A) Anand Bazaar Patrika
(B) Amrit Bazaar Patrika
(C) Jana Shakti
(D) Ganashakti

31. The Mail, published from the erstwhile city of Madras (now Chennai) was

(A) an eveninger
(B) a morning newspaper
(C) a weekly newspaper
(D) a bi-weekly newspaper

32. The Amit Mitra Committee was to prepare a report on

(A) national broadcast policy
(B) programme quality of AIR
(C) broadcast code of ethics
(D) radio recruitment policy

33. Narratology generally deals with two major elements; one is Suzyet, i.e. structure, the other being

(A) Character
(B) Author
(C) Fabula
(D) Climax

34. Editing in newspapers means the removal of _____ in writing.

(A) articles
(B) fog
(C) atmosphere
(D) treatment

35. The largest advertising agency of the world is

(A) J. Walter Thompson
(B) Saatehi and Saatehi
(C) David Ogilvy Inc.
(D) MacConn-Erikson Worldwide

36. According to a survey, advertisements published by women’s magazines were _______ women.

(A) conferring status to
(B) commoditizing
(C) promoting employment of
(D) ethicising

37. An economy dependent upon selling and purchasing goods and services besides advertising to create a climate of purchases is supposed to promote :

(A) brand names
(B) sale society
(C) consumer culture
(D) advertising environment

38. ________ is the basis of public relations, advocated by the English Philosopher, Jeremy Bentham.

(A) Internationalism
(B) Religious morality
(C) Utilitarianism
(D) Stakeholder benefit

39. The systems theory of public relations is described as a set of united

(A) pressure groups
(B) subsystems
(C) employee systems
(D) production systems

40. identification and analysis of situation, problem and offering solution to achieve organisational objectives will come under

(A) diplomacy
(B) Crisis management
(C) Strategic communication
(D) Community relations

41. Corporate public relations deals with

(A) the whole organisation
(B) goods and services
(C) profits and payments
(D) publicity and propaganda

42. The making of a film based on a novel is called adaptation, whereas a novel based on a film is called

(A) Adoption
(B) Novelization
(C) Spinoff
(D) Telecine

43. The mathematical ratio between the vertical and the horizontal measurements of a film/video is referred to as

(A) Frame ratio
(B) Format ratio
(C) Size ratio
(D) Aspect ratio

44. A Jump Cut is an editing technique that is employed

(A) at the end of a shot
(B) in between two scenes
(C) within a scene
(D) in between two sequences

45. Setting the best colour and density for the printing of each shot in film is known as

(A) colour setting
(B) colour temperature
(C) colour combination
(D) colour timing

46. Separation of a programme signal from the carrier wave is

(A) Modulation
(B) Demodulation
(C) Co-modulation
(D) Clear modulation

47. The down-the-line interview is conducted

(A) face-to-face
(B) with panellists
(C) when the interviewer is at studio and the interviewee at another centre
(D) in a large crowd

48. The commercial broadcasting wing of AIR, Vividh Bharati, was started as a counter to

(A) Voice of America
(B) BBC
(C) Radio Ceylon
(D) Radio Moscow

49. Extra programmes to make the already exiting radio programmes more attractive and interesting are well-known as

(A) add-ons
(B) infusions
(C) go-buttons
(D) frills

50. What is an F-stop ?

(A) Measurement of the flow of electricity
(B) The size of the opening of a diaphragm
(C) Measurement of the light temperature
(D) The valve that stops the movement of a Camera mounted on a tripod

51. Assertion (A): The social media have become a global craze in recent times.

Reason (R): Social media cut across the barriers of age, sex, culture and status.

(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

52. Assertion (A): Corporate ownership of media is beneficial for audiences in the rural hinterland.

Reason (R): Market-driven media will not bother much about their social responsibility as they concentrate more on returns than anything else.

(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, (R) is false.
(D) (A) is false, but (R) is true.

53. Assertion (A): The printing technology of massive production will soon be replaced by customised printing, possibly at home.

Reason (R): The new technology of communication has already affected the existing technology through colour Xeroxing.

(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

54. Assertion (A): Educational broadcasting in India demands complete overhauling in terms of contents and presentation to reach larger audience.
Reason (R): The private sector participation in educational broadcasting has necessitated the need for life-long learning.

(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

55. Assertion (A): It is difficult to use folk media for the development of scientific temperament among masses in rural India.
Reason (R): Folk media are mostly ritualistic in nature and lack scientific orientation.

(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

56. Assertion (A): There is a decline in the popularity of the old media as new media penetrates the society.
Reason (R): Because the ownership of new media is not centered on one person or one organization.

(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

57. Assertion (A): The Public Relations exercises seldom save a company in crises.
Reason (R): Public Relations exercises are dubious in nature.

(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

58. Assertion (A): Radio is making a comeback as people listen to radio more these days.
Reason (R): Only those who drive cars listen to radio.

(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

59. Assertion (A): The editors have lost out to the commercial influence within the newspapers.
Reason (R): Existence of “newswhole” is the reason for that.

(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

60. Assertion (A): The printing technology of massive production will soon be replaced by customised printing, possibly at home.
Reason (R): The new technology of communication has already affected the existing technology through colour Xeroxing.

(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

61. Match List–I with List–II:

Codes:
(A) 2 4 1 3
(B) 3 1 4 2
(C) 1 2 3 4
(D) 4 3 2 1

62. Match List–I with List–II:

Codes:
(A) 4 2 3 1
(B) 1 3 2 4
(C) 3 1 4 2
(D) 2 4 1 3

63. Match List–I with List–II:

Codes:
(A) 3 4 1 2
(B) 1 2 3 4
(C) 2 1 4 3
(D) 4 3 2 1

64. Match List–I with List–II:

Codes:
(A) 1 2 3 4
(B) 4 2 1 3
(C) 2 1 4 3
(D) 3 4 1 2

65. Match List–I with List–II:

Codes:
(A) 2 3 4 1
(B) 3 2 1 4
(C) 2 1 3 4
(D) 4 3 2 1

66. Match List – I with the List – II :

Codes:
(A) 4 3 1 2
(B) 2 4 3 1
(C) 1 2 4 3
(D) 3 1 2 4

67. The correct sequence of the stages in the developmental idea campaigns is

(A) Distribution, penetration, participation, legitimacy, identification
(B) Identification, legitimacy, participation, penetration, distribution
(C) Identification, participation, penetration, legitimacy, distribution
(D) Participation, penetration, legitimacy, identification, distribution

68. Find out the correct chronological sequence of the following news agencies:

(A) Free Press of India, United Press of India, Press Trust of India, Press News Bureau
(B) United Press of India, Press News Bureau, Press Trust of India, Free Press of India
(C) Press News Bureau, Free Press of India, United Press of India, Press Trust of India
(D) Free Press of India, Press News Bureau, United Press of India, Press Trust of India

69. Identify the correct chronological order of the following books:

(A) Mass Media and National Development; The Political Economy of Growth; Communication for Development: One World, Multiple Cultures; The Internet Galaxy

(B) The Internet Galaxy; Communication for Development: One World, Multiple Cultures; The Political Economy of Growth; Mass Media and National Development

(C) Communication for Development: One World, Multiple Cultures; The Internet Galaxy; Mass Media and National Development; The Political Economy of Growth

(D) The Political Economy of Growth; Communication for Development: One World, Multiple Cultures; The Internet Galaxy; Mass Media and National Development

70. Which is the correct order of the following newspaper houses in India in terms of circulation and revenue ?

(A) Dainik Bhaskar, The Hindustan Times, Jagran, The Times of India
(B) The Times of India, Jagran, The Hindustan Times, Dainik Bhaskar
(C) The Hindustan Times, The Times of India, Dainik Bhaskar, Jagran
(D) Jagran, Dainik Bhaskar, The Hindustan Times, The Times of India

Read the following passage and answer question Nos. 71–75.

The Swiss Linguist Ferdinand de Saussure is the founder of semiology, and the American philosopher Charles Sanders Peirce is the founder of semiotics – both sciences are involved with how to interpret signs. In recent years, in part to make life simpler for ourselves, we have taken to using the term semiotics to stand for both methods of analysing signs. But what is a sign ? I will explain Saussure’s theories first and then deal with Peirce’s. For Saussure, the important thing to remember about signs is that they are made up of sounds and images, what he called signifiers, and the concepts these sounds and images bring to mind, what he called signifiers, and the concepts these sounds and images bring to mind, what he called signified … Words are signs, but so are many other things, such as facial expressions, body language, clothes, haircuts – you name it. To a semiotician, everything can be taken for a sign …

Saussure said there was something very important to remember about signs : The relation between signifier and signified is based on CONVENTION, IS ARBITRARY. The word tree and the large stemmed plant for which the word tree stands is not natural but historical, tied to conventions and choices that people made. He distinguished symbols from signs by saying that symbols, which he saw as a subcategory of signs are not completely arbitrary …. What is important to remember is that symbols have enormous significance in our lives and play an important role in our thinking and behaviour.

Peirce had a different system. He believed there were three different kinds of signs : icons, indexes, and symbols, Icons signify by resemblance, indexes signify on the basis of convention.

71. What do semiotics and semiology mean?

(A) Both mean analysing of signs.
(B) Semiotics is theory and semiology is interpretation of that theory.
(C) Semiotics studies signs while semiology creates models.
(D) Semiotics studies signs while semiology studies symbols.

72. Signifier means:

(A) meaning
(B) concepts
(C) signs and symbols that one sees around
(D) a collection of signs and symbols

73. Facial expressions, hair cuts and body language are known as

(A) Signs
(B) Meaning
(C) Semiotics
(D) Semiology

74. The connection between the signifier and signified is

(A) logical
(B) arbitrary
(C) calculations
(D) theory oriented

75. The symbol, according to Peirce, is based on

(A) Customs
(B) Deductions
(C) Formula
(D) Relativism

Answer Key

Download

• Question Paper – Click here to download!
• Answer Key – Click here to download!
• Click here to check-out December 2012 Set I

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